As our Linhart Digital team continues to bring you the top trends and news on all things digital, see which headlines and insights we pulled from the past week: Facebook Improves Premium Ad Offer – Marketing Week Facebook is improving its ad offer by allowing advertisers to buy premium inventory via self-service online tools rather than needing to speak to a sales person. This Heatmap Proves That LooksRead More

I have to admit that I was a little confused when I first heard that Facebook launched a new photography app called Facebook Camera. I couldn’t really understand why Facebook executives would spend $1 billion acquiring Instagram if they had already built something incredibly similar. And then, as it always happens, the internet offered up a rationale that I could understand. The internet, in thisRead More

About 1.7 million students will get their bachelor’s degree and graduate as the college Class of 2012, according to projections from the National Association of Colleges and Employers. In our own backyard, 4,830 undergraduates recently received their diplomas from the University of Colorado at Boulder and are joining other graduates nationwide in their job search. While the job market is better than it has been in fourRead More

A few of us at Linhart Public Relations recently had the opportunity to attend a media roundtable event with Denver journalists and public relations professionals who specialize in the Spanish-speaking community. Representatives from Telemundo Denver, El Hispano, Univision Colorado and the University of Denver all shared their insights on how we can be smarter about our outreach to this growing sector of the American population. HereRead More

You may have heard about Klout, the new-ish tool to measure social media influence. But should you be using it for yourself or your brand? My Linhart Public Relations colleague Noel Runkle and I discuss this topic in the five-minute, point/counter-point video below. Take a look and let us know: Are you with Team Noel or Team Andy? And if you only have one minute, here’s aRead More

Our Linhart Digital team stays on top of the latest news, trends, tools, blogs and information about the digital world. Here are key headlines and insights from the past week: Microsoft Joining The Party! Launch of Social Network So.Cl – Likeable Media Microsoft launched “So.Cl” out of beta. Powered through Micosoft’s Bing, So.Cl (pronounced “social”) is positioning its new network as an entirely search-based social site. ItRead More