Denver, July 7, 2008 – Linhart Public Relations (Linhart PR) today announced it has been selected by Ganeden Biotech, the largest seller of over-the-counter probiotic products in the United States, as its national public relations firm.Linhart PR will work with Ganeden Biotech to develop brand awareness and loyalty with targeted consumer audiences through proactive media outreach and education.

Based in Cleveland, Ohio, Ganeden Biotech is a consumer healthcare company that produces a popular line of digestive and immune health products containing the patented probiotic GanedenBC30 , under the brand names Sustenex and Digestive Advantage.

“Up to this point, we relied on customer referrals to grow our business, but now that we have clinical data and market surveys that make it clear that our products can meet the needs of a rather sizeable population, we want to communicate our message more broadly,” said Marshall Fong, vice president of Marketing for Ganeden Biotech. “We believe Linhart will be a tremendous asset to us in this effort.”

“Linhart PR is thrilled to partner with Ganeden Biotech,” said Sharon Linhart, Linhart PR managing partner. “We’re looking forward to helping Ganeden Biotech build their brands by educating consumers and media about the value of ‘good gut’ bacteria and introducing Ganeden Biotech products to new audiences.”

About Linhart Public Relations
Linhart Public Relations, a Denver-based public relations and corporate communications counseling firm, serves national, international and regional clients in a variety of industries, including restaurants, building products, natural and organic products manufacturing and retailing, branded apparel, footwear, engineering and construction, airlines, travel and tourism, and health care.

PRWeek, a highly respected PR industry trade publication, selected Linhart PR as an honorable mention winner for its 2008 Small Agency of the Year award. Linhart PR also has earned national honors from The Holmes Report, another respected PR industry publication, which recognized Linhart PR as the Boutique Agency of the Year in 2007, and as one of the best PR firms to work for in the U.S.

Founded in 1996, Linhart PR is headquartered in the historic Baur’s Building in the downtown Denver Theatre District.

About Ganeden Biotech, Inc.
Founded in 1997, Ganeden Biotech Inc. is a consumer healthcare company based in Cleveland, Ohio, featuring a popular line of digestive and immune health products under the brand names Sustenex and Digestive Advantage, which contained the patented probiotic GanedenBC30. Ganeden Labs is the licensing and development division of Ganeden Biotech, making proprietary, patented probiotic technology available for use in innovative products in a wide range of industries. GanedenBC30 and its related patents are available for licensing.