DENVER, Nov. 18, 2009 – Linhart Public Relations, a Denver-based national public relations and corporate communications counseling firm, announced it has been selected as the national public relations agency for Pharmaca Integrative Pharmacy, Inc., based in Boulder, Colo.

Pharmaca is the nation’s first full-service integrated pharmacy, offering both traditional prescription services and holistic remedies. In addition to filling prescriptions, customers can buy alternative remedies, over-the-counter medications and natural beauty and personal care products at all retail Pharmaca locations. Linhart PR was hired by Pharmaca to raise awareness about the company’s unique product offerings and support the pharmacy’s brand building efforts.

“We are dedicated to reinventing the everyday neighborhood pharmacy by providing better care through multiple avenues,” said Laura Coblentz, VP of marketing and innovation for Pharmaca. “We believe Linhart will help distinguish Pharmaca from its competitors, and communicate to consumers that we treat people with the best approach that’s right for them, whether it’s preventive, holistic or traditional.”

“We’re thrilled to add Pharmaca to our client roster to further expand on our natural and organic industry sector experience,” said Sharon Linhart, Linhart PR founder and managing partner. “Pharmaca offers a unique value proposition at a time when wellness is top-of-mind with most Americans, and by highlighting their offerings, we’ll be able to support their larger business goals.”

Tags: Dawn Doty, Linhart PR