Account Associate

“Communication is at a critical point right now – navigating the bridge between the old and the new.  PR gives me the exciting opportunity to successfully leverage that crossroads, and ensure our clients do the same.”

Strengths

Social Media Media Relations Digital Video Production Viral Marketing

A practicing journalist for over five years, Dayna has the experience and aptitude to develop and edit content for a variety of mediums.  Her years in the newsroom give her a unique perspective on media relations.  Dayna has contributed to award-winning consumer campaigns for a global PR firm and brings that large firm mentality to Linhart Public Relations.  A Colorado native, her passion for the natural and organic lifestyle helps her personally connect with clients in that space.  Her specialities are social media and multi-platform content distribution.

Client Highlights

Red Robin Gourmet Burgers Panera Bread mix1 Chipotle Mexican Grill Fogo de Chao Brazilian Steakhouse Pharmaca Integrative Pharmacy Rudi’s Organic Bakery

Experience

Founder / Executive editor, be-teen.com, an online magazine to inspire and educate teen girls Editorial writer, DivineCaroline.com National awards coordinator, Ketchum San Francisco Brand marketing intern, Ketchum San Francisco; worked on Dreyer’s Slow Churned Neighborhood Salute and Haagen-Dazs Loves Honey Bees campaigns TV News Reporter / Producer, WJFW-TV (NBC) Wisconsin; covered breaking news, courts and features including an on-location series on Hurricane Katrina

Involvement

Public Relations Society of America (PRSA) Colorado College Alumni Association Rocky Mountain Golder Bear California Alumni Association Boulder Delta Gamma Alumnae Group Colorado PRSA Social Media Committee PR Volunteer, Girls Athletic Leadership School in Denver  Executive Race Committee, Susan G. Komen Denver Race for the Cure

Credentials

Master’s of Journalism, emphasis in New Media, from the University of California at Berkeley Graduate School of Journalism Bachelor of Arts, English, from Colorado College