“What I love about PR is helping clients develop and implement creative programs that deliver results against strategic communication goals.”

Strengths

Product Launches Campaign Management Media Outreach Event Planning

Elexis works primarily with consumer clients such as Chipotle Mexican Grill and Crocs, Inc. Launching new products, running local and national campaigns, conducting local and national media outreach and coordinating consumer-driven and media-driven events are her specialties.

Client Highlights

Red Robin Gourmet Burgers Chipotle Mexican Grill Crocs, Inc. Niman Ranch Rudi’s Organic Bakery Neosporin Scar Solution Tide Knorr Foods Dunkin’ Donuts Wild Oats Markets

Experience

Fleishman-Hillard International Communications, Inc., New York, 2004–2005: Account executive in consumer marketing working for Tide (playing an instrumental role in the launch of Tide with a Touch of Downy, and Tide Coldwater), Neosporin Scar Solution, Knorr Foods and Dunkin’ Donuts. Worked in I-marketing, developing creative, online tactics for Yahoo!, Dannon and Cingular to reach specific targets by using the Internet to each clients’ greatest advantage. Developed a variety of consumer broadcast and radio trade-for-mention programs for her clients. Fleishman-Hillard, New York, summer 2003 intern Fetch Marketing, Boulder, fall 2003 intern Ogilvy Public Relations Worldwide, Denver, spring 2004 intern

Involvement & Accolades

Chair of the Light the Night public relations subcommittee chair for the Rocky Mountain chapter of The Leukemia and Lymphoma Society PRSA Silver Anvil award for Tide with a Touch of Downy launch Sole recipient of the CU College of Music post-collegiate, Wallace F. Fiske Academic Achievement Award

Credentials

Journalism and music degrees, with honors, School of Journalism and Mass Communication and the College of Music, University of Colorado, Boulder