This is a smart post from Forrester Research analyst Rob Koplowitz today. In advance of a speaking engagement his firm is doing in May, he poses a question he often gets from clients: “How far are we behind” in regards to social business, and he shares some insights from recently conducted research. As PR firm leaders often working with branding and communication executives, we oftenRead More
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Social Business – How Far Are You Behind?
Posted in Blog, Our Business by Dawn Doty on 04-03-12 0 Comments Add Comment Behind the Scenes: Boulder International Film Festival 2012
Posted in Blog, Our Clients by Dawn Doty on 02-23-12 0 Comments Add CommentFor the past five years, Linhart Public Relations has had the pleasure of providing pro bono communication support for the Boulder International Film Festival (BIFF). It has been a labor of love to help this young film festival gain traction around the country as a must-attend film fest. This year’s festival just ended and, as always, we have favorite moments from supporting the festival andRead More
Global Consumer PR Experts Provide Social Media Trend Insights
Posted in Blog, Our Business by Dawn Doty on 01-23-12 0 Comments Add CommentWhat social media trends do you expect to gain traction this year? As co-chairs of the consumer practice group, Will Ostedt, vice president at Los Angeles-based The Pollack PR Marketing Group, and I asked this question recently to our Worldcom Public Relations Group partners from the (EMEA) European Middle East Africa, Asian Pacific and America’s regions. The discussion revealed five emerging trends that partners all agreeRead More
Organic foods still on America’s shopping list despite the sluggish economy
Posted in Blog, Our Clients by Dawn Doty on 11-02-11 0 Comments Add CommentThe Organic Trade Association (OTA) reported today that a record 78 percent of U.S. families are choosing organic foods. This is an encouraging fact given the issues consumers are still facing due to high unemployment rates and consistent swings in the financial markets. The OTA study shows that four in 10 families report purchasing more organic food products than they were a year ago. What’s creatingRead More
Making Real Connections with Non-Traditional Moms
Posted in Blog, Our Business by Dawn Doty on 10-05-11 0 Comments Add CommentAdweek shared interesting insights from NBCUniversal’s Power of the Purse” luncheon in NYC yesterday and moderated by Andrea Mitchell. The topic at hand: how to market to today’s nontraditional moms who are craving a return to some sort of traditionalism? Here a few take-aways for PR pros to consider as we shape communication campaigns to connect with today’s mom: The American family is less “traditional” than ever.Read More
Gen Y Insights to Guide Today’s Communicators
Posted in Blog, Our Business by Dawn Doty on 06-02-11 0 Comments Add CommentToday’s PRSA “Insights & Issues” news snapshot included an interesting article by Sarah Nagle, a designer with Smart Design in San Francisco. As a member of the Gen Y generation, Sarah shared “Four Keys To Creating Products For The Lady Gaga Generation.” While her article focused on product design, it also provides pertinent insights into the mindset of the generation born between 1980 – 2000Read More
How To Use Monthly Celebrations to Build Your Brand
Posted in Blog, Our Clients by Dawn Doty on 04-25-11 0 Comments Add CommentAs most PR pros know, there is a designated month or day to celebrate nearly every imaginable product. National Oatmeal Month is in January. National Strawberry Month is in May. Those are just two of hundreds of celebrations to educate consumers about various products or causes. For PR pros trying to use these celebrations as a lever for brand communications programs, the key is toRead More
Networking Tips for Your Professional and Personal Life
Posted in Our Business, Our Culture by Dawn Doty on 01-25-11 4 Comments Add CommentPeople that know me well know how much I enjoy being a catalyst to connect people – whether that means connecting a job seeker to an interesting career opportunity or connecting an interesting, vibrant single gal to an interesting, vibrant single guy. Why? It’s a simple philosophy for me. I believe the world is a more interesting place when we can use our own networksRead More
Skills that Really Count
Posted in Our Business, Our Culture by Dawn Doty on 01-06-11 0 Comments Add CommentI have the pleasure of working with Trish Thomas, on The Women’s Wilderness Institute board. Trish runs her own marketing consulting business based in Boulder, Colo. She shared some interesting tips in her e-newsletter today that I think are quite relevant. So do some soul-searching as Trish recommends and see what skills you would like to develop as a new career year begins. Professional Skills thatRead More
Moms’ Influence on Brands
Posted in Blog, Our Business by Dawn Doty on 12-08-10 2 Comments Add CommentAs a Worldcom PR member, Linhart PR is also a member of the Word of Mouth Marketing Association (WOMMA). In today’s newsletter, WOMMA shared some great Mom “chatter data” from the Keller Fay Group. (Ed Keller was a really interesting speaker at the recent Worldcom meeting in Cleveland, too.) It’s a great quick read with smart insights to keep in mind about the power ofRead More
