Eighty-three percent of U.S. consumers prefer dealing with human beings over digital channels to solve customer services issues and get advice, according to a recent survey by Accenture. It’s not surprising, even in this digital age, that people want to do business with people, as opposed to computers. Everyone knows the frustration of trying to resolve an issue with a company only to be directed to a computerized message queue that never leads to a live person.
I’ve always said that people do business with people they like. It seems so simple. I always prefer to meet face to face with Linhart PR clients and get to know them. Because of time and distance, we often have teleconference calls, which can be an acceptable substitute. In this era of Skype and other technological communications, it is easier than ever to meet without being in the same room. Yet, the best is still one-on-one human interaction where facial expressions, body language and intonation convey true feelings, and a handshake or a hug can cement a relationship far better than any carefully worded communique.
So, whenever possible, let’s commit to visit clients, colleagues, employees, friends and family in person and eschew the temptation to dash off a quick email, instant message or Snapchat video. Those digital channels all have their place in our fast-paced lives, but in order to make a lasting impression, be present and be human.
If you’d like to talk to me, please call me at 303-951-2550.