The Linhart Digital Team brings you the latest digital media news:
- 3 Alternatives to Using Google Adwords
There are several other online advertising platforms to choose from that are equally effective in enhancing your brand awareness and boosting traffic to your website. Here’s a look at four alternatives to using Google Adwords.
- 3 Ways to Effectively Retweet a Journalist
By now, we all know how important Twitter is as a tool for both journalists and communication professionals. From the PR side, Twitter is an incredible resource to engage with journalists one on one, build relationships, and position yourself (or your client) as a news source.
- Why Tackling Obesity NOW Is A Smart Strategy For Coke
Coca-Cola aired a series of two-minute ads that addresses the issue of obesity – a topic in which it is a central player. Here are a few reasons why it’s ideal for Coke to take a stand on the issue of obesity.
- Best of CES 2013: 10 Brilliant Marketing Lessons
Rohit Bhargava notes: “Yesterday I walked past a booth at the Consumer Electronics Show where a company was promoting their $59 tablet. The product was good, the price point was better than most other competitors, yet hardly anyone stopped at their booth. Just a few steps down was a beautifully designed booth promising “the world’s first real smart watch.” That booth was packed. Over and over as I walked the halls of the world’s largest technology trade show this week, filled with media, buyers and analysts who are paid well to separate the best technology from the worst – two big themes started to emerge.”
Design matters – and good design attracts attention.
Better marketing, in a fast-paced environment like CES, routinely compensates for average products.
- 4 Ways to Boost Your Facebook Engagement With Promotions
While there are many core methods for increasing engagement such as creating highly shareable content, posting images and videos and posting succinctly at key times—a powerful method is to run promotions. Promotions have the ability to draw visitors to a Facebook Page, and when used correctly, can be a very valuable tool to accomplish your business’s engagement objectives.
- Top 50 Branded Facebook Pages of 2012 versus 2011: 10 New Brands Make the List
These brands broke into the top 50 this year:
Samsung Mobile USA, #15, up an astounding 2099% while moving up 77 places;
Intel, at #26;
Samsung Mobile, at #28;
Cartoon Network, at #32;
amazon, at #33;
Kit Kat, at #36;
Dove, at #46;
Louis Vuitton, at #47;
Nickelodeon, at #49; and
Google, at #50
- 6 South by Southwest Tips for PR Pros
It’s not too early to start thinking about how to take advantage of the event’s great publicity opportunities. Soon, much of the digital/tech/social media world will turn its attention to South by Southwest (SXSW). But launching a product—or even just trying to get an audience of potential users—at SXSW is a challenge. In the past four years, the event has grown 235 percent. There are more people, sponsors and parties; and more services, apps and founders vying for attention.
