These days, it seems consumers can send an organization into crisis mode with just one tweet.  And, working in the airline industry for nearly 10 years, I experienced my fair share of crises.  After surviving a few virtual riots and industry crises, I learned how to effectively leverage social media to distribute facts, squash misinformation, and influence conversations.  Rather than a burden, social media became an invaluable resource in crisis situations.

Join me this Wednesday, November 10, at 2:00 p.m. ET, for a PRSA webinar where I will share my 10 essential components of a social media crisis plan and tips on how you can:

• Modernize your PR practices to meet the demands of the new media landscape
• Successfully manage virtual riots
• Leverage social media to distribute facts, squash misinformation, and influence conversations

To register, visit the PRSA website.  I hope to see you there.