It’s no surprise that reputation matters more than ever.  The Reputation Institute’s 2010 survey found that having a stronger reputation yields better business results:  consumers are more likely to recommend, support or purchase products from highly regarded companies.  But we also know that your reputation is defined by not only consumers, but all your important audiences – from employees to third-party experts and industry regulators to community leaders.  That’s why we recently launched a new e-newsletter called Reputation Matters to provide insights and perspectives into building your brand and engaging your key stakeholders.  We invite you to get on our quarterly distribution list or check out our current issue.  Let us know what you think.