Media Relations

How do you define “the media”? From the time-tested and trusted, like the Wall Street Journal, New York Times and NBC Nightly News, to emerging media, blogs and citizen journalists, one thing is clear: the media landscape is rapidly evolving.

The lines between traditional news and digital/social media have blurred, and it’s often difficult to distinguish what medium a reporter represents. What’s more, fierce competition and shrinking margins are causing outlets to do more with less, and ratings and circulation can influence editorial decisions.

At the same time, news coverage is still cited by consumers, businesses and other stakeholders as being more credible than other forms of marketing, including advertising, direct mail and point-of-sale collateral.

Savvy organizations know that in order to win in today’s media environment, they need a partner with well-rounded expertise and speed. We’re proud of our media relations acumen, and encourage you to take a look at our client news to see how Linhart PR puts media relations to work. And if you’re eager to learn more, don’t hesitate to contact Sharon Linhart or Dawn Doty.

Love Letters
"I just can't thank you enough for all the smart, hard work you've done this year. When looking for a firm to help me ramp up our Brand communications and take us to a new level, I'm sure glad to have found your team. From the beginning, I was quite impressed with not only your strategic thinking and guidance, but also your ability to put together great tactical plans. And, you have not disappointed. Your team's work to develop the strategy and plan for our Denver Heavy Up was outstanding. The results were even more impressive–multiple live TV segments, coverage in every major paper, an outstanding radio program, and most importantly, lots of buzz about our Brand on the street. We completely surpassed even the most aggressive targets, and after many years of little exposure, you've help put the Rudi's Organic Brand back on the map. Thanks for being a great partner."

Doug Radi, VP of Marketing Charter Baking Company