Allonhill – Thriving Amid Financial Crisis

Challenge

When Allonhill, a Denver-based financial services firm providing due diligence and credit risk management on residential mortgage-backed securities (RMBS), launched just one month before the economic collapse of October 2008, it was perhaps the most challenging time in recent history to start a business.  That didn’t stop CEO and founder Sue Allon, who approached Linhart PR with an urgent challenge:  quickly earn Allonhill national recognition for the firm’s expertise in the secondary mortgage market and raise visibility among potential public and private sector clients.

Solution

Through in-depth competitive research and interviews with Allonhill employees, Linhart PR identified the most effective messages and strategies for raising the firm’s visibility.  Capitalizing on now recognized flaws in the nation’s financial system, Linhart PR targeted national, financial, and local media to publicize Allonhill’s ability to protect investors through more thorough analysis of RMBS investments and successfully position the firm as a champion of reforms aimed at restoring financial markets.  Securing top-tier speaking engagements at key financial events further solidified the firm’s reputation as thought leaders within the industry.

Results

Within a year of Allonhill’s launch, Linhart PR had established Sue Allon and her company as go-to expert sources, leading to more than 130 print and broadcast news stories with elite media outlets including: CBS Evening News; NPR’s “Marketplace;” USA Today, Associated Press, Forbes; FOX Business News;  Mortgage Banking; and The Denver Post, among many others.  Business prospects and influencers noted having first heard about Allonhill through news stories and industry events.  Today, Allonhill is thriving, tripling its full-time workforce in the midst of an economic crisis.