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Three Digital Strategies to Improve Your Results in 2018

Posted by on Nov 20, 2017 in Linhart Blog

As your brand or organization looks to integrate and improve digital strategies within the overall communication mix in the coming year, here are three areas to focus on to support your business goals. In 2018, you can consider how to effectively tap Big Data to target and retarget consumers; personalize the customer experience and content…

Five Ways Better Writing Can Help Secure Media Wins

Posted by on Nov 14, 2017 in Linhart Blog

Today, PR encompasses much more than writing press releases and pitching reporters. However, securing earned media wins is still incredibly important and powerful when it comes to reaching consumers. In fact, according to Nielson’s latest Global Trust and Advertising Report, 92 percent of consumers trust earned media over sponsored or paid media. And, oftentimes the…

11 PR/Marketing Communications Trends to Watch in 2018

Posted by on Nov 1, 2017 in Linhart Blog

What’s ahead in 2018? We asked our team to share what PR, digital and marketing communications strategies they’re seeing continue, change or increase in the coming year. Here are 11 of their top trends to watch or take advantage of in various areas or industries (click here for a SlideShare of the trends, too): 1.…

THREE TAKEAWAYS FROM THE PRSA 2017 INTERNATIONAL CONFERENCE

Posted by on Oct 23, 2017 in Linhart Blog

Earlier this month, I had the opportunity to attend the PRSA 2017 International Conference with Kelly Womer. The theme, “The Spirit of the Revolution: Communications in the 21st Century,” was fitting as the Conference took place in Boston, one of America’s oldest cities and a place where some say the American Revolution first began. While…

3 Things I Learned from the 2017 PRSA Colorado Summit

Posted by on Sep 18, 2017 in Linhart Blog

The Colorado Chapter of the Public Relations Society of America (PRSA) is one of our favorite industry organizations to support at Linhart PR, and on Thursday, Sept. 14, I attended its annual Summit event, along with my colleagues Kelly Janhunen and Kelly Nash (who, by the way, both helped organize the amazing event!). It was…

What The Mooch Can Teach Us About Spokespeople

Posted by on Jul 31, 2017 in Linhart Blog

There are a lot of things that can be said about Anthony Scaramucci’s tenure as White House communications director, but one undeniable truth is that it was short lived. Scaramucci’s 10 days as communications director offers a timely opportunity to consider: What makes a good spokesperson? And, these lessons are just as true for corporate…

How to Connect with Brands Emotionally

Posted by on May 9, 2017 in Linhart Blog, Our Business

A recent PR Daily Post recaps the results of a new study by Customer Thermometer that speaks to the power of emotional consumer connections. Put simply, creating these connections can lead to big pay offs for brands. This includes a willingness for consumers to pay substantially more for products from companies that foster feelings of…

When Persuasion Seems Impossible

Posted by on Apr 13, 2017 in Linhart Blog, Our Business

Everyone in public relations ultimately is in the persuasion business. Our role is to influence stakeholders to take action in ways that benefit the organizations we serve, and hopefully benefit society, too.  That’s true whether the action is reaching for a consumer product on the shelf, engaging as an employee to support a new corporate…

The Friendly Skies?

Posted by on Apr 12, 2017 in Linhart Blog, Our Community

Earlier this week, KMGH-TV, the ABC affiliate in Denver, sought a PR perspective on the current travails of United Airlines after video of a customer being forcibly removed from a flight went viral. (It’s important to point out that the passenger was dragged off the aircraft not by United Airlines employees but by Chicago Police…

Remembering Al Golin

Posted by on Apr 10, 2017 in Linhart Blog, Our Community

With the passing of Al Golin over the weekend at age 87, the public relations industry lost a great leader and many of us who were lucky enough to know him lost a friend. Al is best-known for his firm’s 60-year relationship with McDonald’s, which began with his legendary cold-call to McDonald’s founder Ray Kroc…

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