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Defining the new corporate frenemy

Posted by on Jun 21, 2019 in Linhart Blog, Our Business

For months now, I’ve been following the feud between KIND and Clif Bar. The battle royale over organic ingredients and sugar levels has traveled everywhere from an op-ed in The New York Times to national TV spots during the NBA Finals. What was intended to create an important conversation around nutrition has turned into a…

Three Questions from Colorado Ad Day

Posted by on Jun 18, 2019 in Linhart Blog, Our Business, Our Community

Recently, I was asked by Ad Club Colorado to be part of a panel discussion on the future of advertising agencies during Colorado Ad Day, an annual forum for Colorado’s dynamic creative community, at the University of Colorado campus in Boulder. My fellow panelists were Tracy Broderick, president of Karsh Hagan; Brett Grischo, owner of…

Three Student Insights from PRSA Colorado Shadow Day 2019

Posted by on May 13, 2019 in Linhart Blog

Linhart PR participates in PRSA Colorado’s Shadow Day each year, hosting a student from a nearby college or university to offer a hands-on public relations experience. This is a great tradition that gives students an in-depth look into a career in PR and communications. This year, we were pleased to host Jacob Blair, a corporate…

How To Make the Most of Any Presentation Q&A Session

Posted by on May 9, 2019 in Linhart Blog, Our Business, Uncategorized

Some of the best speakers use audience interaction, including carving out time for questions and answers, to make their presentations more engaging, more meaningful and more memorable. There are various ways to incorporate Q&A sessions into your next presentation, and we’ve shared these ideas in a previous post. But how can speakers effectively connect with…

3 Ways to Handle Q&A Sessions During Your Presentation

Whether you’re presenting to a handful of people or hundreds, taking questions from the audience may be an effective way to get them engaged, share your expertise, generate ideas, or ensure they understand your key points. But just like your presentation, any Q&A session also takes planning and preparation. Based on our presentation coaching expertise,…

4 Steps for Brands to Identify the Best Non-Profit Partner

Posted by on Apr 22, 2019 in Linhart Blog, Our Clients, Our Community

Corporate responsibility can’t be an afterthought. Working with consumer-facing clients, and in my daily life, I see a lot of brands hosting fundraisers in partnership with local, regional and national non-profits. If done well, a sound fundraiser or community giving strategy can help align your company with partners that have similar missions, make a genuine…

SB 181: Four Takeaways for Colorado Energy Producers

Posted by on Apr 18, 2019 in Our Business, Our Clients, Our Community

Earlier this week, Colorado Gov. Jared Polis signed controversial Senate Bill 19-181 into law, making significant changes in how Colorado oil and gas production is regulated. Highlights include giving local governments more control over drilling within their boundaries, altering the long-standing doctrine of state pre-eminence; and changing the mission and make-up of the Colorado Oil…

4 Tips for Developing an Effective Content Strategy

Posted by on Mar 11, 2019 in Linhart Blog, Our Business, Our Clients

The phrase ‘content is king’ has been around for a while, and people get that they need to create content; however, for your content to achieve ‘king’ status, it must be backed by an effective content strategy. A well-executed content strategy results in thoughtful content that creates brand differentiation; drives awareness, interest, demand, and action;…

3 Tips For Learning a New Skill

Posted by on Feb 18, 2019 in Linhart Blog, Our Culture

Welcome to part two of the Linhart Public Relations internship blog series, focusing on tips for learning and tackling new skills – a key to growing and succeeding, both as an intern and a communications professional. (Check out part one, “A Day in the Life: Success Tips & Expectations for Linhart PR’s Internship Program,” which…

A Day in the Life: Success Tips & Expectations for Linhart PR’s Internship Program

Posted by on Feb 18, 2019 in Linhart Blog, Our Business, Our Culture

As a relatively new intern at Linhart Public Relations, I had the opportunity last month to attend Inside Scoop – our firm’s quarterly information session for any students, recent graduates and career changers to learn more about working at communication agencies and the local PR landscape. While I sat in on the session, I ended…

Changing Times: Six Tips for Communicating With Employees During Mergers and Acquisitions

Posted by on Feb 8, 2019 in Linhart Blog, Our Business, Our Clients

Some experts are predicting another active year of mergers and acquisitions in 2019. For leaders and employees involved in these transactions, it means more changes to manage, more shifts to navigate, and added anxiety and distractions to potentially deal with, even if the mergers or acquisitions are positive. While no two mergers are alike, there…

7 WAYS TO BOOST THE PR POTENTIAL OF NEW RESTAURANT OPENINGS

Posted by on Jan 29, 2019 in Linhart Blog, Our Business, Our Clients

Any multi-unit chain restaurant opening will make news, especially if the brand is well-known, right? Not necessarily. The media landscape is cluttered and fragmented, making it hard for brands to stand out. Luckily, there are news-making strategies and pitch angles that, when leveraged and activated properly, can increase restaurant media coverage opportunities, achieve PR goals,…

7 Ways to Build Your Brand by Putting Employees First

Posted by on Jan 24, 2019 in Linhart Blog, Our Business

If you’re charged with building, cultivating and growing a brand, it’s all about earning the loyalty of new and current customers, and keeping them engaged, satisfied and coming back again and again. But what about your employees who deliver those exceptional experiences, products or services? More companies are rightfully putting employees first, knowing their own…

Working with Influencers: 4 Things To Know

Posted by on Jan 22, 2019 in Linhart Blog, Our Business

While influencer marketing isn’t a new concept, it has grown rapidly over the last few years and remains a powerful weapon for brands. Influencers are the perfect brand storytellers, and their authenticity is what keeps their followers engaged. If you’re looking to integrate influencers into your communication strategy, here are a few things to know.…

Colorado Legislative Leaders Offer Good News, Bad News for Oil and Gas

Posted by on Jan 18, 2019 in Our Business, Our Community

Photo credit: Evan Semon | Colorado Chamber of Commerce Draft legislation in the Colorado House that may change the way oil and gas production is regulated will not include mandatory setbacks of the type rejected by Colorado voters in November when the Proposition 112 ballot initiative failed. That’s what House Speaker KC Becker told an audience…

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