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4 Tips for Developing an Effective Content Strategy

Posted by on Mar 11, 2019 in Linhart Blog, Our Business, Our Clients

The phrase ‘content is king’ has been around for a while, and people get that they need to create content; however, for your content to achieve ‘king’ status, it must be backed by an effective content strategy. A well-executed content strategy results in thoughtful content that creates brand differentiation; drives awareness, interest, demand, and action;…

3 Tips For Learning a New Skill

Posted by on Feb 18, 2019 in Linhart Blog, Our Culture

Welcome to part two of the Linhart Public Relations internship blog series, focusing on tips for learning and tackling new skills – a key to growing and succeeding, both as an intern and a communications professional. (Check out part one, “A Day in the Life: Success Tips & Expectations for Linhart PR’s Internship Program,” which…

A Day in the Life: Success Tips & Expectations for Linhart PR’s Internship Program

Posted by on Feb 18, 2019 in Linhart Blog, Our Business, Our Culture

As a relatively new intern at Linhart Public Relations, I had the opportunity last month to attend Inside Scoop – our firm’s quarterly information session for any students, recent graduates and career changers to learn more about working at communication agencies and the local PR landscape. While I sat in on the session, I ended…

Changing Times: Six Tips for Communicating With Employees During Mergers and Acquisitions

Posted by on Feb 8, 2019 in Linhart Blog, Our Business, Our Clients

Some experts are predicting another active year of mergers and acquisitions in 2019. For leaders and employees involved in these transactions, it means more changes to manage, more shifts to navigate, and added anxiety and distractions to potentially deal with, even if the mergers or acquisitions are positive. While no two mergers are alike, there…

7 WAYS TO BOOST THE PR POTENTIAL OF NEW RESTAURANT OPENINGS

Posted by on Jan 29, 2019 in Linhart Blog, Our Business, Our Clients

Any multi-unit chain restaurant opening will make news, especially if the brand is well-known, right? Not necessarily. The media landscape is cluttered and fragmented, making it hard for brands to stand out. Luckily, there are news-making strategies and pitch angles that, when leveraged and activated properly, can increase restaurant media coverage opportunities, achieve PR goals,…

7 Ways to Build Your Brand by Putting Employees First

Posted by on Jan 24, 2019 in Linhart Blog, Our Business

If you’re charged with building, cultivating and growing a brand, it’s all about earning the loyalty of new and current customers, and keeping them engaged, satisfied and coming back again and again. But what about your employees who deliver those exceptional experiences, products or services? More companies are rightfully putting employees first, knowing their own…

Working with Influencers: 4 Things To Know

Posted by on Jan 22, 2019 in Linhart Blog, Our Business

While influencer marketing isn’t a new concept, it has grown rapidly over the last few years and remains a powerful weapon for brands. Influencers are the perfect brand storytellers, and their authenticity is what keeps their followers engaged. If you’re looking to integrate influencers into your communication strategy, here are a few things to know.…

Colorado Legislative Leaders Offer Good News, Bad News for Oil and Gas

Posted by on Jan 18, 2019 in Our Business, Our Community

Photo credit: Evan Semon | Colorado Chamber of Commerce Draft legislation in the Colorado House that may change the way oil and gas production is regulated will not include mandatory setbacks of the type rejected by Colorado voters in November when the Proposition 112 ballot initiative failed. That’s what House Speaker KC Becker told an audience…

Colorado’s Energy Industry Should Take No Comfort from Martinez Ruling

Photo credit: The Denver Business Journal A decision by the Colorado Supreme Court that’s being viewed as a win for the oil and gas industry  may provide further impetus for bills to restrict energy development in the state legislature and more calls for a de facto drilling ban. It also means the Colorado energy industry…

New Year’s Communication Resolution? Write in Everyday Language

Posted by on Dec 10, 2018 in Linhart Blog, Our Business, Uncategorized

Read many corporate news releases or internal announcements, and you’re likely to stumble across trite phrases, key messages that are buried in jargon, and information that could have been summarized in one short sentence instead of a rambling paragraph. Case in point: In a recent news release, General Motors announced layoffs – or what it…

Prop. 112: Don’t Be Fooled

Posted by on Oct 22, 2018 in Linhart Blog, Our Business

Supporters of Proposition 112, a ballot initiative that would put 85 percent of non-federal land in Colorado off-limits for new oil and gas production, point to two flawed arguments supporting their misguided position. First, they say the initiative will do nothing to hamper existing oil and gas wells – it would only be an effective…

Three Takeaways from the 2018 PRSA International Conference

Posted by on Oct 19, 2018 in Linhart Blog

Last week, I was fortunate to attend the 2018 PRSA International Conference in the Live Music Capital of the World, Austin, Texas. The conference united communications colleagues and industry experts for an invigorating three days of networking, idea sharing and learning. For me, the conference was eye opening and motivating – a refreshing and inspirational…

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