awards

New Year’s Communication Resolution? Write in Everyday Language

Posted by on Dec 10, 2018 in Linhart Blog, Our Business, Uncategorized

Read many corporate news releases or internal announcements, and you’re likely to stumble across trite phrases, key messages that are buried in jargon, and information that could have been summarized in one short sentence instead of a rambling paragraph. Case in point: In a recent news release, General Motors announced layoffs – or what it…

Prop. 112: Don’t Be Fooled

Posted by on Oct 22, 2018 in Linhart Blog, Our Business

Supporters of Proposition 112, a ballot initiative that would put 85 percent of non-federal land in Colorado off-limits for new oil and gas production, point to two flawed arguments supporting their misguided position. First, they say the initiative will do nothing to hamper existing oil and gas wells – it would only be an effective…

LINHART PUBLIC RELATIONS WINS 2018 PRSA COLORADO GOLD PICK AWARD

DENVER, Colo., May 11, 2018 – Linhart Public Relations, a national communications firm based in Colorado, won an award for its work and results in driving local fundraiser sales and brand recognition for a fast-casual pizzeria. The Colorado Chapter of the Public Relations Society of America (PRSA) Gold Pick Awards recognize programs incorporating sound research,…

Attracting, Retaining Talent Is Top 2018 Concern for CEOs, CMOs, Says New Global Survey

Posted by on Apr 25, 2018 in Linhart Blog, Our Business

CEOs and CMOs of companies around the world believe that attracting, retaining and energizing employees will be the key to success in 2018, with a bigger impact than the strength of the global economy, changes in the political environment or global instability. That’s according to a new global survey, the Worldcom Confidence Index, released this…

How to Connect with Brands Emotionally

Posted by on May 9, 2017 in Linhart Blog, Our Business

A recent PR Daily Post recaps the results of a new study by Customer Thermometer that speaks to the power of emotional consumer connections. Put simply, creating these connections can lead to big pay offs for brands. This includes a willingness for consumers to pay substantially more for products from companies that foster feelings of…

When Persuasion Seems Impossible

Posted by on Apr 13, 2017 in Linhart Blog, Our Business

Everyone in public relations ultimately is in the persuasion business. Our role is to influence stakeholders to take action in ways that benefit the organizations we serve, and hopefully benefit society, too.  That’s true whether the action is reaching for a consumer product on the shelf, engaging as an employee to support a new corporate…

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