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Reflecting on 20 Years at Linhart PR

Posted by on Dec 14, 2016 in Linhart Blog, Our Culture

In 1996, I started Linhart Public Relations with little more than a dream, a computer financed with a credit card, and a rolodex. After two decades, I am proud of the accomplishments and the reputation we’ve developed. I know Linhart PR will continue to thrive – the partners and staff are among the smartest in…

Food and Beverage Innovation – Three Keys to Success

Posted by on Jul 8, 2016 in Linhart Blog, Our Business, Our Culture

Even seemingly perfect go-to-market strategies don’t always produce successful products. Data and focus groups are essential, but they aren’t everything. And today, when more and more people are becoming increasingly discerning about their food and considering all factors from nutrition to authenticity, it’s even more challenging to add value. Given today’s landscape, how can food…

Public Relations Tactics: Interview on Employee Communications & PRSA Awards

Posted by on Jun 2, 2016 in Linhart Blog, Our Community, Our Culture

The managing editor at Public Relations Tactics, the monthly publication of the Public Relations Society of America (PRSA), recently asked me if I’d be willing to share perspectives about my career path, employee communications and industry award best practices. Of course, I said yes, and my responses to these wide range of questions are featured…

Brand Trump: Four Lessons for Marketers

Posted by on May 9, 2016 in Linhart Blog, Our Culture

The news that controversial candidate Donald Trump has all but clinched the GOP nomination got me thinking: what lessons can we draw from this as PR professionals? If Trump is a brand, and he certainly is, what are the brand management and marketing implications of his improbable ascent? Earned media trumps paid media.  The New…

Kinder Workplaces – Can They Be Contagious?

Posted by on Apr 20, 2016 in Linhart Blog, Our Culture

More brands are embracing kindness as a way of doing business and doing good. KIND practices what’s on its snack bar label through a #kindawesome pay-it-forward program. Panera has four nonprofit Panera Cares community cafes that operate on a pay-what-you-can model to help raise awareness about hunger in the U.S. Other companies spearhead giving days…

Florida Hues Make Me Happy

Posted by on Feb 18, 2016 in Our Culture

I recently travelled to Florida to soak up some sun and visit my family. Maybe it’s because Denver is still in the midst of winter and I haven’t seen a plant in bloom for months, or maybe it’s because the warm sun and sea air elevated my senses, but Fort Myers, Florida seemed more gorgeous…

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