Celebrating Success

Posted by on Jun 5, 2009 in Our Clients

When Sharon founded Linhart PR, she created guiding beliefs which are still part of our firm’s foundation today. One of them is “We believe in celebrating victories.” Last night in NYC at PRSA’s annual Silver Anvil awards event, our team’s campaign, Rudi’s Organic Bakery: Educating Families about what’s Really in Bread, was honored with an…

A Friendly PRSA Blog Shoutout

Posted by on Jun 1, 2009 in Our Clients

I wrote last week about our work with Rudi’s Organic Dairy and nomination for a national Silver Anvil award. This week, the Colorado chapter of PRSA highlighted our work as part of a series on recent Colorado Gold Pick winners. You can check it out by clicking here.

Dialing Up Employee Communications in a Downturn

Posted by on May 27, 2009 in Our Culture

There’s an employee communications upside to the economic downturn. Given the recession, we’re all more focused on financial news, including corporate earnings, stock market levels, economic predictions and our 401(k) statements. This means we also have the attention of employees to communicate the business of the business. It’s a chance to get employees more involved…

Linhart PR Gets Silver Anvil Finalist Nod

Posted by on May 26, 2009 in Our Business, Our Clients

Linhart PR has been named a finalist in the annual Public Relations Society of America (PRSA) Silver Anvil Awards. The award nod is for the integrated communications category for building brand awareness and preference for Rudi’s Organic Bakery. Prompted by research by The Hartman Group showing adoption of organic bread lagging over all organic foods,…

The Myth of the ‘Viral Video’

Posted by on May 22, 2009 in Our Business

In a recent episode of “Celebrity Apprentice,” Joan Rivers and company set out to make a “viral video.” Both teams failed miserably in their task, not because their videos fizzled online (they never got released) but because their client, All detergent, didn’t like them. Beyond the lesson in aligning programs with your client’s business goals,…

A Warrior Inspires

Posted by on May 20, 2009 in Our Clients

With job losses, foreclosures and dismal economic forecasts dominating the news, inspiration can be hard to come by. Every once in a while, though, you see a glimmer of something that makes your heart grow. On March 20, Jenn Tilliss and I bore witness to one of those glimmers. We had the privilege of being…

Sweet Home Colorado

Posted by on May 18, 2009 in Our Business, Our Clients, Our Culture

By now you may have read, here or here, about a talented new addition to our team at Linhart PR. Kelly Womer joined us on Monday as a vice president.  She will support our outstanding team in developing and implementing business-oriented reputation- and brand-building strategies for corporate clients including Johns Manville, MWH, Colorado Technical University,…

He’s right – It’s not about the coffee

Posted by on May 14, 2009 in Our Business, Our Culture

I recently attended a leadership presentation delivered by Howard Behar, former president of Starbucks Coffee Company North America and Starbucks Coffee International. He shared lessons from his book, It’s Not About the Coffee:  Leadership Principles from a Life at Starbucks. It was one of the most inspiring talks I’ve ever had the pleasure of listening…

Preemptive (Media) Strike

Posted by on May 12, 2009 in Our Business

I wrote a couple of weeks ago about how companies increasingly are using video and the Web to bypass the mainstream media and deliver stories in their own words directly to key audiences. The New York Times this week highlighted an example of this from Chevron, which hired a former CNN reporter to cover and…

Linhart Takes Home PRSA Gold

Posted by on May 8, 2009 in Our Business, Our Clients

Linhart PR was awarded three gold picks and three silver picks for our work with six different clients Thursday night at the PRSA Colorado Gold Pick Awards Ceremony. We won gold for our work with Red Robin Gourmet Burgers, Rudi’s Organic Bakery and MHW, and silver for our work with Crocs, Solix Biofuels and Renewable…

Why Social Media Won’t Kill PR

Posted by on May 6, 2009 in Our Business

Perhaps you already know what I’m about to cover with this post.  If so, feel free to move on to the next feed in your RSS reader (there’s surely a worthwhile “Cake Wrecks” post just waiting for you). But if you are interested, I thought I’d provide my perspective on whether social media is “killing”…

How Bad PR Contributed to Broncos Pre-Season Melodrama

Posted by on May 1, 2009 in Our Culture

New Broncos head coach Josh McDaniels is taking a page out of former boss Bill Belichick’s playbook – only this time it has nothing to do with football Xs and Os. Belichick, the New England Patriots head coach, is notoriously press averse. Here’s how ESPN columnist Gene Wojciechowski described Belichick’s relationship with the media: “His…

Engaging Employees in Tough Times

Posted by on Apr 29, 2009 in Our Culture

We hosted corporate communications leaders from top Front Range companies recently for a workshop on employee engagement. It’s a timely topic. Companies facing change (and who isn’t these days?) need to keep employees engaged and focused on satisfying customers. Research from Watson Wyatt shows companies that communicate effectively with employees delivered a 47 percent higher…

Broadcast This!

Posted by on Apr 27, 2009 in Our Culture

Linhart PR is diving into the video pool, making a big investment in high-definition digital video equipment, editing software and training. When I attended journalism school, we were required to have a working knowledge of a single-lens reflex camera and a dark room. Today’s journalists and PR people have gone digital, of course, and increasingly…


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