awards

Crocs

crocs.com

Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual footwear for men, women and children with more than $1 billion in annual revenue. The company offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs wearers know and love. Crocs fans "Get Crocs Inside" every pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world.

To find a Crocs store location near you, search over 200 store locations throughout North America at http://www.crocs.com/crocs-store-locator/stores,default,pg.html.

Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual footwear for men, women and children with more than $1 billion in annual revenue. The company offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs wearers know and love. Crocs fans "Get Crocs Inside" every pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world.

To find a Crocs store location near you, search over 200 store locations throughout North America at http://www.crocs.com/crocs-store-locator/stores,default,pg.html.

Case Studies

Integrated Communications Highlights Product Diversification

As a successful global company offering affordable, comfortable footwear for the entire family, Crocs has created several product lines over the years that have resonated well with consumers but struggled with being seen as “fashion forward.”

Defending Corporate Reputation Through Social Media

On July 16, 2009, the Washington Post published a business story headlined “Once Trendy Crocs Could Be on Their Last Legs.” The story characterized the footwear as a fad, suggesting a company on the brink of disaster.

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