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Rudi’s Organic Bakery

rudisbakery.com

Rudi’s Organic Bakery, Inc., has been passionate about baking better breads for families for more than 35 years. Founded and headquartered in Boulder, Colo., Rudi’s Organic Bakery is the only nationally available brand offering a full line of nutritious and delicious, certified organic breads and baked goods. Rudi’s Organic is committed to baking breads using only the best organic ingredients and no artificial additives, preservatives and GMOs. In 2010, Rudi’s Organic leveraged this heritage to create Rudi’s Gluten-Free Bakery, a line of gluten-free breads and baked goods made with wholesome, all-natural ingredients so that each bite tastes like the real thing. Rudi’s Organic and Rudi’s Gluten-Free products are available nationally at natural foods stores and select mainstream supermarkets. For more information, visit rudisbakery.com.

Rudi’s Organic Bakery, Inc., has been passionate about baking better breads for families for more than 35 years. Founded and headquartered in Boulder, Colo., Rudi’s Organic Bakery is the only nationally available brand offering a full line of nutritious and delicious, certified organic breads and baked goods. Rudi’s Organic is committed to baking breads using only the best organic ingredients and no artificial additives, preservatives and GMOs. In 2010, Rudi’s Organic leveraged this heritage to create Rudi’s Gluten-Free Bakery, a line of gluten-free breads and baked goods made with wholesome, all-natural ingredients so that each bite tastes like the real thing. Rudi’s Organic and Rudi’s Gluten-Free products are available nationally at natural foods stores and select mainstream supermarkets. For more information, visit rudisbakery.com.

Case Studies

Social Engagement and Product Launch

Rudi’s Organic Bakery continues to innovate with new product offerings and on in the online space. As more and more fans turn to social media to get product recommendations, Rudi’s understood the importance of connecting with fans where they spend their time.

Influencer Campaign Builds Awareness and Sales

Online presence around gluten-free issues is staggering, with limitless gluten-free bloggers, tweeters, and Facebookers going online to share recipes, review products and provide each other tips on how to live a more optimistic gluten-free life. In summer 2010, Rudi’s Organic Bakery launched a new gluten-free line of products under the Rudi’s Gluten-Free Bakery brand.

Improving Sales Through Education

In January 2008, research showed that nearly 75 percent of consumers had tried organic foods and nearly 30 percent were consuming them on a monthly basis.  Nationwide, however, organic bread was only being consumed in 7 percent of households, and Rudi’s Organic Bakery had little more 1 percent of that market.  In spring 2008, Linhart PR was challenged to increase awareness and sales of Rudi’s Organic products among Colorado consumers.

Contact

1514 Curtis Street | Suite 200

Denver, CO 80202

303.620.9044

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