Over the past couple of weeks, you might have noticed your Facebook friends looked slightly more glamorous than usual. Who knew you networked with the likes of Colin Firth, Eva Longoria or (gasp!) Angelina Jolie?!?
You’ve probably heard of Doppelganger Week by now, the newest trend to hit Facebook that asks people to change their Facebook photos to celebrities they’ve been told they resemble. The craze—as crazes tend to do—spread like wildfire. In fact, Web sites like MyHeritage.com even had to create their own micro site to accommodate the hoards of celebrity look-a-like requests.
Well, we at Linhart PR just couldn’t resist joining in on the Facebook trend. After all, social media is one of our areas of expertise. So, too, is fun. Therefore, it’s practically in our job description that we take part in Doppelganger Week.
We uploaded our staff photos one by one into MyHeritage.com and quickly discovered there is a Ricky Martin, a Meryl Streep, even a Hillary Clinton, working among us! At our weekly Beer Friday tradition in the Linhart Café, our staff pulled celebrity photos out of a bowl and were asked to match it with the Linhart look-a-alike.
Some of the photos were, to say the least, less than accurate. Though those of us matched with the likes of Jennifer Aniston and Claudia Schiffer beg to differ. However, some of the photos, were dead on. We wonder if Paul Raab’s vocal abilities are as good of a match to Julio Iglesias as his facial features, or if Russ Rizzo really will look like Dennis Quaid in a few decades or so.
Nevertheless, our doppelgangers were good for more than a few laughs, and we were reminded of an important lesson:
Social media is a powerful, powerful business tool. It can build brand loyalty, bridge generational gaps, bring companies closer to their customers, the list goes on and on.
But at the same time, social media can be just plain FUN.
And for us, that’s just as powerful.
