Last fall, we watched as popular mommy blogger The Bloggess and representatives from a New York-based PR firm went toe-to-toe in the very public eye of social media. Among the many lessons to be learned from the situation: There’s an opportunity for our industry to better understand and master the art of blogger relations.
Join us as PRSA Colorado kicks off its 2012 luncheon series with a seasoned panel of bloggers and PR professionals who will share personal experiences, anecdotes and best practices for blogger relations, as well as provide the latest insights into the evolving state of the blogosphere.
I will be moderating the panel, which will feature:
- Erika Napoletano, Blogger, Red Head Writing
- Elaine Ellis, Social Media and Marketing Manager, Trada
- Merredith Brandscombe, Founder, Leap Public Relations
Some of the topics we’ll cover:
- Which brands are doing it right and which brands are doing it wrong
- The worst pitches we’ve seen
- Who you should be pitching and what you should be including
- Debates and tensions within the blogging community
- When it’s appropriate to pay bloggers and how much
- What drives bloggers absolutely crazy about PR people
- What most bloggers don’t understand about public relations
Event details:
Wednesday, January 18, 2012
Registration and Networking | 11:30 a.m.
Luncheon | Noon-1:30 p.m.
The Four Seasons Hotel | 1111 14th Street | Denver, CO 80202
If you register by Wednesday, January 11, prices are reduced to $35 for PRSA Colorado members | $49 for Non-members | $30 for Students.
Luncheon prices after January 11, $45 for PRSA Colorado members | $59 for Non-members | $40 for Students.
NO REFUNDS AFTER JANUARY 11, 2012.
To register, visit the PRSA website.
