Everyone fortunate enough to live and work in the Mile High City knows it’s one of the most dynamic, forward-looking urban centers in the U.S., a mecca for millennials, with a diverse, thriving economy and a burgeoning tech scene that led The New York Times to short-list Denver for Amazon’s HQ2.
Denver also is proud of its Western heritage, and never more so than each January, when the National Western Stock Show rolls into town. Held every year since 1906, the show features PRCA rodeo, traditional Mexican rodeo, PBR bull-riding, horse shows, mutton-busting, spectacular Western art, and exhibitors offering everything from turquoise jewelry to massive tractors to cattle-handling equipment.
The two-week event kicks off with the Stock Show Parade, featuring dozens of mounted units, draft horse teams pulling huge wagons, several stagecoaches – and a cattle drive with dozens of Longhorn steers making their way from Denver’s historic Union Station up 17th Street through the heart of the financial district.
Denver’s business community gets into the Western spirit with the annual Boots and Business Luncheon, hosted by the Denver Metro Chamber of Commerce, where business and civic leaders don their boots and cowboy hats for lunch in the dirt arena at the National Western Center while stagecoaches, trick riders and rodeo clowns entertain.
The historic National Western Center, home of the Stock Show, is slated for a $1 billion transformation and expansion over the next several years that will enhance Denver’s global standing as world-class hub for agricultural innovation. This exciting project will build on Denver’s heritage as a farming and ranching center while helping to position our region as the Silicon Valley of ag-tech for decades to come.