In 1996, I started Linhart Public Relations with little more than a dream, a computer financed with a credit card, and a rolodex. After two decades, I am proud of the accomplishments and the reputation we’ve developed.
I know Linhart PR will continue to thrive – the partners and staff are among the smartest in the PR industry and are motivated and passionate about the work.
I don’t pretend to have all the answers, but through the years I’ve learned a few important things that could apply to any business or professional pursuit – or life.
- Your reputation is all you really have of value. Cultivate it and protect it.
- Be vulnerable. Treat your employees and clients with respect and trust.
- Do your best. Don’t think you have to be the smartest person in the room.
- Be humble. Admit mistakes and show that you’re human. Share the credit for success.
- Celebrate. Even on the darkest days, the sun will come out again. Count your blessings.
- Nurture friendships and relationships. You never know where opportunities are going to originate, and who might be able to influence them.
- Imagine success. Visualize how it will feel to win that award or new client.
- Build a well-rounded team. Surround yourself with people who are better and have different strengths than you.
- Be generous. Give time, talent and treasure to causes you believe in.
- Be kind. Treat the cleaners, plant tenders, delivery people, waiters, and receptionists as well as your best client.
- Have fun. Don’t skimp on the parties and the team building – and know they are more important in tough times than in good times. Laughter is the best medicine.
- Be compassionate. Everyone is dealing with something – illness, a troubled relative or heartbreak. Your care could make all the difference.
- Be ethical. Don’t cheat or cut corners to win business and don’t associate with people who do.
- Communicate more. Open, transparent and heartfelt communication is critical, even while being tough and firm.
- Mentor. Lead by example.
- Be cheerful. Nobody likes a grouch.
- Show gratitude. Write thank you notes and express appreciation.
- Love. Your family, spouse, and friends will be there during the tough times. Be there for them.
- Be loyal. Buy your clients’ products, promote your employer and your country.
- Be optimistic. The only constant is change, and you will adapt and learn more from the troubled times. Things could be worse.
As Linhart PR moves into its next chapter, I want to gratefully acknowledge the wonderful clients, employees and community partners that have contributed to Linhart PR’s success. There’s a bright future ahead. Wishing you a fabulous holiday season and new year!