Aug 1, 2012 | Linhart Blog, Our Business

What You Should Know: Digital Media News from the Week

Here we are again—the Linhart Digital Team returns to the blogosphere to bring you the top digital media news from the past week:

Twitter Beats Facebook in Social Media Olympics – The Telegraph
Twitter was the most popular social network for talking about the Olympic Opening Ceremony, with 97 percent of all mentions happening on the microblogging site, according to new research.

Next-Gen iPhone Dock Offers Robotic Motion, Exciting Platform Potential – Mashable
In April 2012, an ambitious Kickstarter project made headlines for exceeding its $100,000 funding goal by more than a half million dollars. The project was Galileo, an iOS-controlled, robotic motion platform for the iPhone and iPodTouch.

Finally, a Look at the People Who Use Twitter – Brian Solis
Take a closer look at the social media tool that is buzzing with activity.

Going for the (Content) Gold: The Skills Needed for a Winning Content Strategy – Likeable Media
See which five Olympic events can teach us something about social media strategy.

Jonathan Ive: Apple Almost Scrapped the iPhone – Mashable
Apple Senior Vice President of Industrial Design Jonathan Ive told news sources that the company was close to scrapping plans for the iPhone multiple times! How different would things be today had they gone through with it?

How to Write an Article That Gets Noticed – Socialmouths
The amount of information online is astounding. Just entering the two words “how to” gets you no less than 100,000 results in Google. But let’s face it, less than half of those results actually feature relevant information. You may be an expert in a certain field and may have written the best guide in the world to it, but without being noticed, the information goes nowhere. And that’s why you need cornerstone content.

Obama, Romney Campaigns Go Mobile With New Apps – Mashable
President Obama and his Republican challenger Mitt Romney have both launched new mobile apps for their respective presidential campaigns. Each was made available for download on July 31.

7 Steps to SlideShare Success – Likeable Media
SlideShare has emerged as the leader in making presentations social. Often described as the “YouTube for slideshows,” SlideShare allows businesses and individuals to upload, store and share presentations as well as documents, PDFs, videos and webinars. Two months ago, LinkedIn acquired Slideshare to help professionals be more effective in the content they create and share. Take a look at the tool up close.

The Breakfast Meeting: Social Media Complicates the Olympics, and a Digital Focus at Time Inc. – The New York Times
NBC’s reliance on tape delay for the biggest Olympics events may be a time-tested strategy for maximizing the prime-time audience, but in the Tweet-it-now world of social media, those frustrated by the practice have a place to complain—the #NBCFail hashtag says it all.

5 Qualities of a Great Social Media Manager – Likeable Media
Should social media managers be under 25 like Cathryn Sloane said in her NextGen article? See what Likeable Media deems necessary skills for this coveted position.

How to Optimize Your Tweets to Increase Engagement – Socialmouths
There are more than 200 million Tweets per day. Just imagine, if we always say you have a split second to convince a visitor to your site to stay a little longer, what do you need to do to get your Tweet noticed and get people to click or somehow engage with it?


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