Aug 22, 2012 | Linhart Blog, Our Business

What You Should Know: Digital Media News from the Week

You know the drill—check out Linhart Digital’s favorite social media stories from the past week:

The Beginners Guide to Running a Social Media Contest – UnbounceLinhartPR-DigitalMediaNews-QRCodes

So you’re ready to launch your first social media contest on Twitter, Facebook or Pinterest. This article contains a step-by-step guide to social media contest success for beginners.

Do You Know Your Customers? Here Are 10 Things They Want You to Know About Them [Infographic] – Socialmouths

How well do you know your customers? Do you know them as well as they know your business or brand?

Report: QR Code Use Rising in Unexpected Ways – Ragan’s PR Daily

A new report from ScanLife, a firm that generates and manages QR codes for brands, confirmed that many more people are using QR codes than did so even a year ago. Can you believe it? There is a debate around the Linhart PR office about whether QR codes are effective. I guess the debate can cease…at least for today.

Infographics Shared On Twitter Get 832% More Retweets Than Images And Articles [INFOGRAPHIC] – AllTwitter

This infographic compares Twitter, Facebook and other social networks to determine what types of posts are most popular. Posts featuring infographics were shared a total of 1,091 times, compared to just 243 shares of non-visual posts. And Twitter is the most infographic-hungry social network of all.

Go Back-to-School With Your Social Media Content – Likeable Media

In high school, students seem to find their place in a clique, deemed for four years by a name or title based on who they associate with. With back-to-school season in full force, don’t let your social strategy get sucked into just one clique. In order to make this school year a successful one, check out these lessons from standard high school cliques.

The Benefits of Responding to Customers on Social Media – Ragan’s PR Daily

For many top-level executives, the verdict may still be out on how social media affects their company’s bottom line. Now there’s solid proof that social media does indeed provide a return on investment (ROI) to consumers and businesses alike.

Instagram Gives ‘Sports Illustrated’ Readers New Look at NFL Camps – Mashable

Sports Illustrated readers will get a new perspective on NFL training camps this week from an unexpected source: Instagram. The magazine is including more than 20 photos filtered through the popular app to accompany a report by star NFL writer Peter King from around the league’s preseason prep sessions.

Skype Adds Photo Sharing in Latest iOS Update – Mashable

Skype announced this week that it’s adding photo-sharing capabilities to its iPhone and iPad apps, as well as improvements to the apps’ overall performance.

7 Political Ad Tactics Every Marketer Should Know – iMedia Connection

When it comes to exercising the advertising muscle of political campaigns, candidates have a new set of tactics at their disposal. This political season, campaigns are expected to spend $9.8 billion in political advertising. Beyond the increased campaign budgets, the advertising technologies fueling the campaigns have also evolved in the last four years for both TV and online advertising. This article explains how.

8 Tips for Using Facebook Scheduled Posts – Social Media Examiner

Learn all about Facebook scheduled posts. Try it out. It isn’t as hard as you think!

‘Leaked’ iPhone 5 Video Reveals Radical New Design – Mashable

We aren’t even going to give a caption on this one. Watch the video. It’s worth it.

Online Security Tips for Journalists – Mashable

Keeping your data safe is an essential part of working online. Whether you’re a journalist working in dangerous parts of the world or like Wired‘s Matt Honan, who found his entire online life, hard drive and phone wiped out in an hour by a hacker, it’s time to get serious about your data. Robert Guerra, a specialist in cybersecurity and data privacy, gives a few tips in this article on how to stay safe online.

Integrating Brand Characters Into Your Twitter Strategy – Likeable Media

Translating strong brand personas in social media can be a challenge. However, many brands have an image that’s rooted in the recognition of cartoons and characters. Ignoring these personas in social channels would be a major departure from the brand’s offline communication. Check out some iconic brands with personas.


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