I have to admit that I was a little confused when I first heard that Facebook launched a new photography app called Facebook Camera. I couldn’t really understand why Facebook executives would spend $1 billion acquiring Instagram if they had already built something incredibly similar. And then, as it always happens, the internet offered up a rationale that I could understand. The internet, in this case, being Dan Frommer over on his blog SplatF:
“Bigger picture, Facebook didn’t buy Instagram because Mark Zuckerberg thought it was the perfect mobile photo app or the only one that Facebook needed. Facebook bought Instagram because it’s doing something new and different that’s special; because it represented the biggest existing threat to Facebook; and because it’s building an interesting new social network focused around photography. And Facebook wanted to own it.”
Moving forward, I am very interested to see how Facebook eventually deals with owning these competing platforms (once the Instagram deal closes, which may take longer than expected). In the meantime, I have
already started to use Facebook Camera as a way to look at Facebook photos while using Instagram to capture photos.
I recommend going over and reading his whole post. It’s smart and insightful and does a good job of outlining the rationale for Facebook’s latest moves in mobile photography. Enjoy.