Launching A New Brand With An Outdoor-Themed Mailer

Nature’s Heart, a new brand to the U.S. market, needed to drive awareness of its flavorful line of no-sugar-added, crunchy nut cluster snacks and support its launch on Amazon.

Client
Services
Media Relations & Influencer Marketing
Industry
Premium Food & Beverage
Awards

CHallenge

Nature’s Heart, a new brand to the U.S. market, needed to drive awareness of its flavorful line of no-sugar-added, crunchy nut cluster snacks and support its launch on Amazon.

Solution

Linhart PR curated compelling gift boxes for key health, fitness and foodie influencers to launch their summer adventures with Nature’s Heart. The box included an assortment of Nature’s Heart snacks alongside adventure gear like a portable hammock, snack cups, hiking socks and more. We also prominently displayed a coupon code - good for 20% off on Amazon - on the interior of the box, perfect for social sharing.

Results

  • Secured interest in the boxes from 45 influencers, exceeding our goal of 40, with a total audience size of 2.6 million
  • Generated posts from 24 influencers, or more than 50% of recipients
  • Content included in-feed posts and Instagram Stories with heavy branding, product photos and visible packaging + product reviews and taste tests
  • 17 posts included the discount code to purchase Nature’s Heart on Amazon
  • Negotiated permission from 9 influencers to repurpose their endorsements, for no charge, as paid social ads on Nature’s Heart channels
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