Amplifying Awareness of a Health Product's Pilot Program Success

Safe Rx, a mission-driven organization committed to fighting the opioid epidemic with its locking prescription vials, partnered with a FQHC pharmacy to increase medication security for its MAT (medication-assisted treatment) programs. The pharmacy dispensed medication to MAT patients in the vials for protection from pilfering and misuse, and Safe Rx turned to Linhart PR for help spreading the word to other pharmacies and FQHCs who could replicate the program.

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Photo Credit: Safe Rx

CHallenge

MAT programs are offered for individuals with opioid-use disorder. Safe Rx wanted to raise awareness of the use of its locking prescription vials in the MAT program in Ohio to help drive sales leads. The vials were being used by a FQHC with urban and rural pharmacy locations as part of a pilot program to increase medication safety among patients – to prevent pilfering and accidental misuse.

Linhart PR was tasked with generating awareness of the program among pharmacies and FQHCs, to highlight how the program could be easily replicated.

One key challenge was that outreach efforts began before initial results were available, but Linhart PR was able to leverage several patient testimonials as part of outreach.

Solution

Linhart PR identified several channels that would reach the target audience of pharmacists and FQHCs, including local and national conferences, trade media and podcasts.

Linhart PR could also offer the FQHC’s lead pharmacist (and members of his team) for media opportunities and speaker engagements.

Linhart PR led all media outreach and managed the speaker submission process, including drafting and submitting abstracts. Linhart PR also prepared the pharmacist spokesperson for interviews, drafted the bylined articles and provided support for any speaking opportunities.

Results

Linhart PR secured two bylined article placements, one interview and three speaker opportunities for the pharmacist, all reaching the intended target audience. Specifically:

  • Bylined article placement in Pharmacy Times, which reached ~800,000 readers, and was reshared by the Ohio Pharmacy Association and NewsBreak. The article also drove 10+ sales leads for the company.
  • Bylined article placement in Becker’s Hospital Review, reaching ~630,000 readers.
  • An interview with Drug Topics Magazine that resulted in coverage reaching ~350,000 readers.
  • A speaker engagement secured at the Rocky Mountain Symposium for 2023 and the 2022 Ohio Opiate and Other Drug Conference.
  • Coverage also resulted in the pharmacist being asked to speak at the Ohio Pharmacy Association’s annual conference.
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