insights and analytics

Strong communications programs start with research to better understand your audiences, marketplace, and how to reach your goals or continuously improve. Linhart PR helps gain and apply the insights you need, including:

Focus groups and one-on-one interviews with key audience members, including discussion guides and data analysis
Quantitative surveys, including design and analysis
Competitive analyses, including share of voice reports and value propositions
Social analytics and data insights

Contact Paul Raab, APR, to tap our research and insights capabilities for your organization.

We conduct sound research, analyze findings and identify insights to address measurable opportunities.

100%

Net Promoter Score

26

Years In Business

38%

Clients Served for 5+ Years

Understanding perceptions and opportunities

Qualitative Insights

We can uncover ideas and insights from your most important audiences from customers to prospects and online followers to employees. We design and lead focus groups and one-on-one interviews, and we analyze competitive information and other data. Our recommendations help you make smarter business decisions based on audience and marketplace insights.

Making data-driven decisions

Quantitative Research

High-performing companies measure what matters and continually seek to understand how they can improve (and by how much). For example, we design surveys to quantify feedback and set metrics. We use social analytics to assess what’s working and what could be better when it comes to content, engaging your audiences or driving specific actions.