Oakwood Homes

Building Awareness for Oakwood Homes and Attainable Homeownership

Linhart increased Oakwood Homes’ media coverage by 140% and expanded audience reach by 114%, strengthening the builder’s position as a leading voice on attainable housing, homeownership and community development.

Challenge

Oakwood Homes had a strong reputation among homebuyers and industry stakeholders, but standing out in the competitive housing markets of Arizona, Colorado and Utah required more than promoting new communities and homes. A affordability concerns increasingly shaped public conversations, Oakwood Homes saw an opportunity to strengthen its position as a trusted voice on housing issues and highlight its efforts to make homeownership more attainable for prospective buyers, community leaders and other stakeholders.

Strategy

Linhart developed an earned media program designed to increase awareness of Oakwood Homes' communities, homes and approach to making homeownership more attainable while strengthening its reputation as a housing industry leader and community builder. The team aligned storytelling with the issues shaping conversations among homebuyers, policymakers and media, including attainable housing, workforce development and regional growth. By connecting Oakwood's expertise and community impact to these broader market trends, Linhart positioned the company as a trusted resource on housing challenges and solutions, extending its reach beyond traditional homebuilder coverage.

Execution

The team executed a proactive media relations program centered on three key areas:

Promoting Oakwood Homes communities, home collections and development milestones while highlighting incentives and programs that help reduce barriers to homeownership.
Elevating company leaders as expert sources on housing affordability, market trends and homeownership issues.
Showcasing Oakwood Homes' broader community impact through initiatives such as Solution Builders, which expands attainable housing through public-private partnerships; BuildStrong Academy, which helps develop the next generation of skilled construction professionals; and ongoing support for local schools, nonprofits and community organizations across the communities it serves.

‍

400

earned media placements

1.2 billion

media impressions

140%

increase in media coverage

Results

More than 400 earned media placements and 1.2 billion media impressions over two years.
140% increase in media coverage and 114% growth in audience reach compared with the previous two-year period.
Coverage in top-tier local outlets, including The Denver Post, Denver Business Journal, The Arizona Republic, The Salt Lake Tribune, ABC Denver7 and NBC 9NEWS.
Earned a Gold Pick award from the Colorado Chapter of the Public Relations Society of America.

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