Strong communication begins with a clear plan.
What a strong strategy is built on.
Services:
- Annual and project plan development
- Polling, surveys and focus groups
- Media coverage and share-of-voice analysis
- Message development and testing
- Brand and competitor audits
- Branding and positioning
- GEO analysis
Our plans are built to be used, not sit on a shelf. We focus on practical strategies that help teams make decisions, stay aligned and adapt as priorities evolve. The process typically involves defining priorities, clarifying messages, identifying key audiences and developing a plan with clear goals, timelines and ways to measure progress. The plan also considers how organizations are discovered and understood across traditional search, AI-powered search and earned media.
A strong strategy provides direction when the path forward is not obvious. It helps organizations focus resources, make better decisions and adapt as priorities, opportunities and challenges evolve.
Research and Insights
We use audience and industry insights, competitive analysis, GEO audits and business context to understand current perceptions, identify opportunities and establish a foundation for planning.
Plan Development
We connect communications priorities to broader business goals and translate strategy into clear actions, responsibilities and success metrics.
Messaging and Positioning
We develop messaging frameworks that help organizations communicate consistently across audiences, channels and spokespeople while reinforcing what makes them different.
Measurement and Reporting
From the start, Linhart builds in measurable benchmarks to assess progress so clients understand what is working, where to adjust and how communication contributes to business outcomes.
