A thoughtful strategic plan, informed by audience insights, is the foundation on which successful communications programs are built. Communications plans should support specific brand, business or organizational objectives, with clear goals and measurement methods. Our communications strategists provide:
Designing effective communications programs requires industry insights and a keen understanding of audience attitudes and beliefs – where they are and where you want them to be. Our strategists use research tools to inform the planning process and to establish baselines for measuring program effectiveness and results.
The strategic plan is the catalyst for action. It’s the roadmap explaining how communications goals will be achieved in support of broader brand or business objectives, including tasks, roles, responsibilities, timelines, resources and approaches to measurement and evaluation.
As part of the planning process, we recommend the right measurement methodologies to assess the performance of your communications program. Tools include pre- and post-program awareness and attitude surveys; media and social media content analysis; web analytics; and custom scorecards and dashboards.
Contact Paul Raab to learn how we can develop strategic communications plans to support your goals.