Industry

health & wellness

Demographics alone are enough to put health and wellness at the forefront of the national conversation. At $3.5 trillion, health care is one of the largest sectors of the U.S. economy, with cost, access and effectiveness under growing scrutiny from consumers, patients, government and media. Our communications experts help health and wellness brands navigate and tap today’s trends:

  • Health care and wellness are among the most-covered topics by the news media.
  • Consumers receive and sometimes believe health care advice from the web, influencers and social media rather than health professionals, even when there’s no scientific basis.
  • Millennials and an aging U.S. population are driving growth in spending on wellness products and services, from nutritional supplements to fitness, yoga and massage.
With health and wellness in the spotlight, trust, transparency and reputation are more important than ever.
Health care providersHospital network
Telling the patient care story

Health Care Providers

Hospital networks, specialty practices, clinics and medical device/service providers build reputation by leading with stories of patient care, innovation and medical discovery. At the same time, they face rising pressure on over-capacity, costs and transparency. We find and share the right insights and stories with the right audiences.

Defining and defending the payor’s role

Health Care Payors

Trust in health insurers among consumers, physicians and health system executives is at an all-time low. Our communications experts help define and tell the payor’s important role in delivering high-quality, affordable care.

Health care payorsHealth insurers
YogaWellness products
Standing out in a crowded marketplace

Wellness Products and Services

Demographics are driving continued growth in the $3.7 trillion global wellness industry, with aging Baby Boomers seeking to prolong and enhance life, and millennials spending a larger share of household income on fitness, active nutrition, beauty, personal care and supplements, including CBD. We work with RDs, media and other influencers to help wellness brands share the benefits of their products and services.

Contact Kelly Janhunen or Tassi Herrick to learn how we can help your health and wellness brand.

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