Strong communications programs start with research to better understand your audiences, marketplace, and how to reach your goals or continuously improve. Linhart PR helps gain and apply the insights you need, including:
We can uncover ideas and insights from your most important audiences from customers to prospects and online followers to employees. We design and lead focus groups and one-on-one interviews, and we analyze competitive information and other data. Our recommendations help you make smarter business decisions based on audience and marketplace insights.
High-performing companies measure what matters and continually seek to understand how they can improve (and by how much). For example, we design surveys to quantify feedback and set metrics. We use social analytics to assess what’s working and what could be better when it comes to content, engaging your audiences or driving specific actions.
Contact Paul Raab, APR, Kelly Womer, APR, ABC, or Miranda King to tap our research and insights capabilities for your organization.