GOED

Clearing Up the Confusion Around Omega-3s with an EPA and DHA Consumer Education Campaign

An integrated social and influencer campaign helped GOED cut through widespread confusion about omega-3 nutrition, increasing consumer engagement and driving traffic to educational resources focused on EPA and DHA benefits.

Challenge

GOED, the global membership association for EPA and DHA omega-3s, faced a persistent consumer education challenge: many people mistakenly believe all omega-3s deliver the same health benefits. This misconception often led consumers to equate plant-based ALA omega-3s with EPA and DHA, despite important nutritional differences.

To support more informed nutrition decisions, GOED needed a way to clearly explain the distinctions among omega-3 types and increase awareness of the nutrients most Americans are lacking in their diets.

Strategy

Linhart developed a consumer education campaign to simplify a complex scientific topic and make omega-3 nutrition easier to understand. The strategy centered on turning technical information into engaging, accessible social media content that could capture attention, encourage interaction and motivate consumers to seek additional information.

By combining audience insights, targeted social promotion and trusted influencer voices, the campaign aimed to expand awareness, increase engagement and connect consumers with credible, science-based resources.

Execution

The hero of the campaign was “Test Your Omega-3 IQ,” an interactive infographic that translated complex nutrition information into an easy-to-navigate educational experience. Supporting social content highlighted key consumer questions and misconceptions, while paid social advertising amplified the highest-performing messages to targeted audiences.

To further extend reach and credibility, Linhart partnered with health and wellness influencers who shared educational content, interactive polls and direct links that encouraged followers to learn more about omega-3 nutrition and visit AlwaysOmega3s.com.

5,000+

consumer engagements across social and influencer

1,400+

visits to AlwaysOmega3s.com

$0.28

Average cost per result

Results

Demonstrated the effectiveness of interactive content and influencer partnerships in translating complex health information into meaningful consumer action:

Generated 5,000+ consumer engagements across social media and influencer channels
Delivered nearly 3,000 engagements through paid Facebook content
Produced more than 2,400 engagements through influencer partnerships
Drove 1,400+ visits to AlwaysOmega3s.com, connecting consumers with science-based educational resources
Achieved a 1.9% engagement rate and a $0.28 cost per engagement, significantly outperforming the industry benchmark of $1.06

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