Social media is a communications staple in any business or brand’s digital marketing strategy. Our social media expertise helps you create greater engagement and build deeper relationships with your target audiences while driving qualified leads and measurable results.
Our experts offer:
Social media marketing – whether on Facebook, LinkedIn, Twitter, Instagram or other current and emerging social media channels – can help your business attract new customers and build even stronger relationships and loyalty with your current base. Our experts create authentic content that resonates with your audience, then amplify its reach with strategic advertising campaigns to ensure your messages are seen by the people who matter most. We continually monitor content performance to determine what’s working and identify ways we can fine-tune content to help engage audiences, generate leads and drive sales.
In the age of social media, brands and businesses of all sizes feel the impact of commenters and online reviews. Advocates can reinforce and elevate your brand through their own networks which can expand your reach, strengthen brand affinity and generate new prospects. Detractors can be your worst critic and influence many other current or potential customers away from your brand or business. Our team has proven expertise in social media reputation management, including developing proactive plans to manage issues or extend opportunities. We also use social media as a proactive communications tool to help to identify and mobilize advocates for a company’s issue or cause. In all our work, we conduct social listening to quickly identify and manage any situations that arise.
All our social media plans and strategies are powered by data and metrics to help your brand achieve meaningful and measurable results. For example, we use social media analytics tools to continually monitor performance and adjust content. We also conduct A/B tests on audiences to reach those most engaged with your brand and most likely to convert to customers, as well as to spend your advertising budget effectively.
Contact Kelly Janhunen to learn how our social media strategists, community managers and content creators can support you.