professional & financial services

More than 10 years after the global financial crisis, experts say the outlook for the $1.45 trillion U.S. financial services sector has improved, fueled by economic growth. Banks and financial institutions are competing on convenience, technology, bundled products and services, and relationships. For professional services firms, thought leadership remains a key reputation and business driver as they often vie for clients and visibility in industries lacking differentiation. Our communications experts help financial and professional services firms:

Be a trusted source of information and insights, especially as consumers and companies have more choices for their products and services.
Plan and execute effective marketing and thought leadership programs to drive business development, generate leads and reinforce existing relationships.
Maintain, build or defend reputation among key stakeholders, including customers, communities, regulators and media.

Contact Paul Raab to learn how we can help your financial or professional services organization.

Sharing insights, knowledge and expertise helps build strong financial and professional services brands.

Connecting with customers and communities

Banking and Financial Services

As the banking and financial services industry experiences a profound shift, from bank branches and personal relationships to online and mobile banking and investing, trust has become an even bigger driver of consumer choice. While research shows trust in financial institutions is rising, we proactively address any reputational risks, and we focus on helping brands be a reliable source of products, services, education and solutions.

Differentiating through expertise and impact

Professional Services

Professional services firms need to define compelling perspectives and tell impactful stories to set themselves apart from the competition. We help accounting, engineering, legal, HR, talent mobility and other consulting firms gather audience insights, develop thought leadership plans, and execute message strategies that may include earned and social media, content marketing and leader communications.