More than 10 years after the global financial crisis, experts say the outlook for the $1.45 trillion U.S. financial services sector has improved, fueled by economic growth. Banks and financial institutions are competing on convenience, technology, bundled products and services, and relationships. For professional services firms, thought leadership remains a key reputation and business driver as they often vie for clients and visibility in industries lacking differentiation. Our communications experts help financial and professional services firms:
As the banking and financial services industry experiences a profound shift, from bank branches and personal relationships to online and mobile banking and investing, trust has become an even bigger driver of consumer choice. While research shows trust in financial institutions is rising, we proactively address any reputational risks, and we focus on helping brands be a reliable source of products, services, education and solutions.
Professional services firms need to define compelling perspectives and tell impactful stories to set themselves apart from the competition. We help accounting, engineering, legal, HR, talent mobility and other consulting firms gather audience insights, develop thought leadership plans, and execute message strategies that may include earned and social media, content marketing and leader communications. Contact Paul Raab or Kelly Womer to learn how we can help your financial or professional services organization.