From QSR to fast casual to fine dining, restaurants are high-interest, high-involvement brands in a ruthlessly competitive landscape. Forces impacting brand and business success range from health and nutrition trends to labor market and supply chain dynamics, to disruptive change in customer expectations, including online ordering and delivery. But at the end of the day, it’s all about food that tastes great. Our communications experts support multi-unit restaurants by:
The most successful restaurant brands activate powerful, always-on marketing teams that tap into the national conversation while also ensuring local relevance. Purposeful creativity and tightly integrated earned and social media work make these brands stand out.
When every customer with a smartphone is a reporter with global reach, and when fresh food is prepared to order in hundreds or thousands of locations every day, risks to brand reputation are enormous. This requires careful planning and swift response internally and externally, including traditional and social media.
For many brands, a steady tempo of new products and limited-time offers is essential to maintaining customer (and media) interest while driving traffic and sales. Our restaurant brand experts build interest and action nationally and locally around new products and promotions. Plus, we have experience successfully opening and driving traffic to hundreds of new restaurant locations nationwide.
Franchising is the flywheel driving the growth of many of the world’s most powerful restaurant brands. Promoting the franchise opportunity and communicating effectively with owner-operators and area developers requires insights into the franchisee mindset. Interpreting business performance for financial journalists helps build and maintain investor confidence.