Results-Driven

Case Studies

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Leveraging a Quirky Holiday to Drive New Menu Item Trial, Media Results

Multi-Unit Restaurants
Communications Strategy
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Integrated Marketing
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Media Relations
Noodles & Company and Linhart PR leveraged August’s National Zucchini Day as an “ownable” holiday and created a promotion where guests could substitute Zoodles for classic noodles for free and without the usual upcharge. By launching a media relations campaign around the vegetable-inspired “holiday” and Noodles promo, Linhart PR secured coverage in national, trade and local outlets, helping drive awareness and trial. The biggest win: a Guinness World Record attempt on the TODAY Show for the most zucchinis spiralized by bicycle (which Noodles engineered and dubbed the “Zoodler”).
Full Case Study

Communicating Omega-3 Heart Health Benefits to Consumers

Health & Wellness
Media Relations
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Digital
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Social
GOED -- the global organization representing EPA and DHA omega-3 fatty acids -- asked Linhart PR to communicate the heart health benefits of EPA and DHA clearly, concisely and credibly to its key consumer audiences.
Full Case Study

Capitalizing on National News to Drive Leads

Professional & Financial Services
Media Relations
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Crisis Mgmt.
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When a “swipe fee” regulation capped the amount bigger banks could charge retailers for debit card transactions, two-thirds of big banks nationwide eliminated free checking to help recoup this lost revenue. But FirstBank – Colorado’s largest locally-owned bank – decided to keep checking free to maintain its commitment to “do what’s right for customers.” It asked Linhart PR to help raise awareness of its decision among current and potential customers.
Full Case Study

Community Outreach Plan Educates and Engages Energy Project Stakeholders

Energy & Utilities
Stakeholder Engagement
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Media Relations
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Media Training
A Colorado energy company sought to position itself as a highly engaged and responsible operator that works collaboratively with local residents, stakeholders and organizations, as it planned projects and navigated the state and local permitting process. A community outreach plan and related strategies resulted in stronger engagement, increased understanding of the project, and greater dialogue with stakeholders.
Full Case Study

Facebook Content Directly Educates Consumers about Omega-3 Health Benefits

Health & Wellness
Social
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GOED -- the global organization representing EPA and DHA omega-3 fatty acids -- asked Linhart PR to communicate the heart health benefits of EPA and DHA clearly, concisely and credibly to its key consumer audiences.
Full Case Study

Building Bikes to Build Awareness

Health & Wellness
Media Relations
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Integrated Marketing
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Denver’s Bike to Work Day encourages metro-area residents to park their cars in favor of bike transportation for one day each year. The event offers an opportunity to connect with the city’s business community in a fun, engaging atmosphere outside the traditional confines of a meeting room. Since bike commuting and cycling align with United Healthcare’s mission of helping people lead healthier lives, Linhart PR recommended and supported the company's participation in Denver’s Bike to Work Day for seven consecutive years.
Full Case Study

Assessing Communications to Build Brands from the Inside-Out

Multi-Unit Restaurants
Employee Communications
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Insights & Analytics
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Dine Brands turned to Linhart PR to assess the effectiveness of its systemwide internal communications with team members and franchisees. Linhart PR developed and conducted a multi-phase communications audit that included in-person senior executive interviews, team member focus groups, one-on-one interviews with field team members and franchisees representing both IHOP and Applebee’s brands, and an assessment of existing communications-related surveys and key communications vehicles.
Full Case Study

Creating a National Kid’s Cook-off to Reach Families

Multi-Unit Restaurants
Integrated Marketing
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Media Relations
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Red Robin Gourmet Burgers needed to quickly build brand awareness due to the chain’s aggressive growth plans and increasing competition. Linhart PR combined the popularity of cooking shows, the brand’s family audience and America’s love of gourmet burgers to develop the national Kids’ Cook-Off – a competition that generated year-after-year big news and business results.
Full Case Study

Creating a Food Influencer Program to Generate Content and Build Brand Awareness

Premium Food & Beverage
Media Relations
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Digital
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Social
In partnership with Linhart PR, Laura’s Lean – an industry leader for its all-natural, vegetarian-fed and antibiotic-free protein options, including ground beef – launched a social food influencer campaign to generate beautiful, engaging recipes and photos, and expose new consumers to the Laura’s Lean brand during times when people are thinking about grilling beef.
Full Case Study

Guinness World Record Attempt and Creative Visuals Lead to Today Show

Multi-Unit Restaurants
Integrated Marketing
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Media Relations
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To drive awareness for its new zucchini noodles that were a first among fast-casual restaurants, Noodles & Company was hungry for one of the biggest challenges in PR - national broadcast coverage – and they tasked Linhart PR with securing it.
Full Case Study

Making the Most of Football Season for Laura's Lean Beef

Premium Food & Beverage
Digital
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Social
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Integrated Marketing
Laura’s Lean Beef created a range of recipes – think nachos, burgers with a variety of flavor profiles, a meatball sub and more – to demonstrate how a great-tasting, game-watching party doesn’t have to be full of fat, calories and artificial ingredients. Linhart PR executed an integrated traditional and social media program for Laura’s Lean Beef to push out the football campaign messages and new recipes to the target audience in all the places they like to receive information and news.
Full Case Study

Relaunching Social Media Channels to Drive Brand Engagement and E-Commerce Sales

Premium Food & Beverage
Digital
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Social
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Insights & Analytics
For the Laura’s Lean natural proteins brand, Linhart PR led a dramatic revamp of Facebook and Instagram.The relaunch resulted in off-the-charts growth in engagement and impressions, while driving more than 13,000 consumers to the brand’s e-commerce store in just four months.
Full Case Study

Overcoming Industry Perceptions and Managing Misinformation

Premium Food & Beverage
Communications Strategy
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Stakeholder Engagement
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Crisis Mgmt.
Since partnering with LPR, Verlasso has earned the coveted “Good Alternative” buy ranking from the Monterey Bay Aquarium® Seafood Watch® program and benefitted from positive news stories in outlets like USA Today and Food & Wine; engaged with sustainability, nutritionist and celebrity trainer influencers; and landed several new retailers and chefs.
Full Case Study

Making a Big Splash with a National Seafood Watch Ranking

Premium Food & Beverage
Media Relations
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Digital
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Social
Verlasso salmon earned the coveted “Good Alternative” buy ranking from the Monterey Bay Aquarium® Seafood Watch® program, making Verlasso the first and only ocean-raised farmed salmon to receive this ranking. Linhart PR spread the word about this new ranking to overcome long-held, negative stereotypes about farmed salmon and convince target audiences that Verlasso salmon is a thoughtful, healthy, sustainable and delicious choice.
Full Case Study

Partnering with Chefs to Build Brand Awareness and Drive Sales

Multi-Unit Restaurants
Media Relations
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Integrated Marketing
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Pizzeria Locale is a fast-casual, contemporary pizzeria in Denver. Linhart PR was tasked with generating news of its guest chef events though traditional and influencer outlets to boost restaurant sales, visibility and fundraiser participation.
Full Case Study

Communicating a Breakthrough in Sustainable Aquaculture

Premium Food & Beverage
Communications Strategy
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Crisis Mgmt.
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Stakeholder Engagement
Linhart PR developed and executed a multi-pronged and award-winning approach to combat misperceptions, manage misinformation and educate audiences about Verlasso’s sustainability practices to help drive online engagement, sales and media coverage.
Full Case Study

Educating and Changing Perceptions Through Owned Content

Premium Food & Beverage
Digital
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Social
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Integrated Marketing
Linhart PR expanded Verlasso's owned online channels to effectively tell its story -- that not all farmed salmon are created equal and Verlasso salmon is a delicious, sustainable option for fish lovers. Verlasso also established itself as a sustainable aquaculture thought leader and source for food news.
Full Case Study

Using Email to Reach Target Audiences and Drive Sales

Premium Food & Beverage
Digital
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Social
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Integrated Marketing
As part of a well-rounded, integrated communications program for Verlasso salmon, Linhart PR created Currents, a bi-monthly e-newsletter featuring high-quality content, carefully crafted to meet the company's strategic goals. Topics included fresh takes on the Verlasso difference, interviews with retailers and chefs using Verlasso, sustainability trends and updates, and recipes from notable chefs and foodies.
Full Case Study

Technical Foul? Employers Council Offers Advice for Addressing Workplace Productivity and March Madness

Professional & Financial Services
Media Relations
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Media Training
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Employers Council is a leader in providing expertise in all areas of employment law, human resource consulting, training, and surveys. It gives employers the resources needed to build and maintain profitable organizations. Tackling current events and workplace issues through media stories helps Employers Council reach new organizations and meet its business objectives. Linhart PR leveraged Employers Council experts to showcase perspectives and tips for managing any office productivity impacts of March Madness via interviews with radio, print and television media in Denver, Colorado Springs and Fort Collins.
Full Case Study

Helping Professionals Make Sense of a Complex Building Trend

Energy & Utilities
Media Relations
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Crisis Mgmt.
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Johns Manville (JM), a Berkshire Hathaway company and global building and specialty products manufacturer, is a world leader in delivering building material solutions that address the market’s evolving needs and challenges. When codes called for more energy efficient buildings, JM stepped up with products to address these needs. Linhart PR helped JM communicate the product solution and construction standard.
Full Case Study

Cutting Through Complexity: America's Health Ranking Infographic

Health & Wellness
Media Relations
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Digital
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Social
For more than two decades, the United Health Foundation has compiled national data to create a comprehensive, state-by-state assessment of the country’s health. The "America’s Health Rankings" report includes a wealth of data, but translating its findings into an actionable, consumer-friendly format had proven difficult. To help relay the report’s findings, UnitedHealthcare turned to Linhart PR to succinctly share the health-ranking data in a way that would resonate with a variety of audiences.
Full Case Study

Expanding Attention for Massive Engineering Feat

Professional & Financial Services
Media Relations
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Media Training
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Crisis Mgmt.
Stantec asked Linhart PR to help promote its role as lead technical designer of the third set of locks for the Panama Canal. The challenge: How do you bring one of the world’s largest transportation projects down to size and share the innovative design requirements of this engineering marvel?
Full Case Study

Delighting Shoppers to Build Brand Awareness During a Key Time

Premium Food & Beverage
Digital
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Integrated Marketing
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Social
In an effort to drive retailer traffic, encourage product trial and boost product sales to kick off the new year and healthier resolutions, Earthbound Farm, the country’s largest grower of organic produce, coordinated a “cart buy” program. Grocery shoppers in four markets were surprised by having their entire grocery cart purchased by Earthbound Farm, and Linhart PR helped drive consumer awareness and media coverage around the cart buys.
Full Case Study

Launching Mac and Cheese By Surprising and Delighting Fans

Premium Food & Beverage
Digital
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Social
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Integrated Marketing
In order to evolve the Horizon Organic brand beyond the dairy aisle, Horizon introduced new center-store products, including Macaroni and Cheese. Linhart PR planned and executed a "surprise and delight" program to drive awareness and trial of the new Mac and Cheese products.
Full Case Study

Managing Social Channels to Target Content and Connect with Consumers

Premium Food & Beverage
Digital
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Social
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Insights & Analytics
For Meyer Natural Foods, parent company of leading natural, organic and grass-fed protein brands, Linhart PR created a targeted, social content strategy, including paid programs, that outperformed almost every relevant food industry social media benchmark for effectiveness, efficiency and engagement.
Full Case Study

Helping a Company Survive a CEO’s Insider Trading Indictment

Professional & Financial Services
Crisis Mgmt.
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A family-owned regional commercial insurance brokerage turned to Linhart PR when its CEO, a fourth-generation leader, was indicted by the U.S. Department of Justice on insider trading charges and sued by the Securities & Exchange Commission. Linhart PR developed strategies for communicating with employees, investors, customers and the news media, and served as company spokesperson.
Full Case Study

Helping an Energy Client Prepare for the Worse

Energy & Utilities
Media Training
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Crisis Mgmt.
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Stakeholder Engagement
An independent oil and gas producer with offshore platforms near the site of the 1969 Santa Barbara oil spill and well pads at other sensitive sites in Southern California engaged Linhart PR to update its crisis communications plans, messages and template materials, and to provide realistic crisis response training and simulation exercises for the CEO and senior leadership team.
Full Case Study

Media Training and Key Messages Help Executives Tell Their Brand Story

Multi-Unit Restaurants
Media Training
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Media Training
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Employee Communications
A national multi-unit restaurant chain asked Linhart PR to help its subject-matter experts and executives more clearly articulate and confidently deliver their brand story to media.
Full Case Study

Audience Research and Insights Result in Value Proposition, Leadership Messages

Professional & Financial Services
Insights & Analytics
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An accounting firm asked Linhart PR to define its marketplace differentiators and services in order to help leaders further expand relationships with clients, pursue new business relationships, and attract and retain top talent.
Full Case Study

Equipping Leaders With Public Speaking and Storytelling Skills

Professional & Financial Services
Media Training
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A leading global franchisor of real estate brokerage services turned to Linhart PR to help its executive leadership team – many of whom were new to their positions – feel more confident in telling the corporate story to varied audiences, including brokers/agents, employees, investors, prospective franchisees and media.
Full Case Study

Helping a Private College Communicate and Navigate an Acquisition

Professional & Financial Services
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San Joaquin Valley College, Inc., which oversees SJVC, a long-standing private college with 15 campuses throughout California, agreed to acquire another higher education institution that aligned with its career-focused programs and high-quality, regionally accredited education. SJVC, Inc. leaders wanted to ensure staff, faculty and students at both colleges understood the positive nature of the transaction, while managing any media and industry questions
Full Case Study
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