Making News by Serving as a Relevant, Reliable Information Source During COVID-19
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Beef. It’s What’s for Dinner. – managed by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff – tasked Linhart PR with helping to quickly re-strategize and pivot PR plans to ensure that amid a saturated pandemic-focused news cycle, beef remained top-of-mind for consumers in a culturally relevant, but also helpful and informative, way. Using a multi-faceted, spokesperson-driven media approach, Linhart PR drove national news coverage in top-tier outlets, reaching more than 200 million consumers with key beef messages, recipes and tips as the country sheltered at home in spring 2020.
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