Educating and Changing Perceptions Through Owned Content

Verlasso had a blog, but content and posts were limited and did little to drive engagement. Through a carefully planned content strategy designed to position Verlasso as a thought leader, highlight Verlasso’s differences from competitors, share company news and connect with all audiences through a mix of business-to-business and business-to-consumer content posted three times per week, Linhart PR successfully grew the blog to become the “homebase” for all of Verlasso’s digital communication efforts. With posts ranging from interviews with retailers and chefs using Verlasso; recipes with beautiful photos; salmon cooking tips; the most current food trends; industry news; and more, Verlasso was ready to start pushing out its content. The Linhart PR team shared all blog content via Facebook, Twitter, Pinterest, and through a bi-weekly e-newsletter, driving visibility and engagement. Paid social advertising helped give Verlasso’s strong content an extra boost.