In an all-of-the-above energy approach, each energy source plays a role: renewables such as wind and solar are reducing carbon emissions from the electric sector, but they’re intermittent and can’t provide reliable baseload power. Natural gas provides that reliability but emits higher levels of carbon emissions. Geothermal energy is a reliable, lower-emissions energy source, but has largely been untapped in the United States.
A Colorado-based a geothermal technology and development company was the first in the United States to generate renewable electricity from an oil and gas well using private funding. The positive results of its pilot project demonstrated the viability of low-temperature geothermal energy as an immediate solution for generating clean, lower-carbon electricity.
As a startup company still navigating how to position itself and its work, the geothermal developer tapped Linhart PR to help prepare for and announce the pilot results, raising awareness among key stakeholders — including investors and oil and gas operators — for the company’s role in helping reduce carbon emissions and providing an alternative energy generation source.
First, Linhart PR helped prepare key company executives to share the company’s story through:
Once the project had been completed and the geothermal company successfully generated renewable energy at the pilot well site, Linhart PR supported communications to announce the results through:
Linhart PR’s preparation and announcement communications efforts resulted in: