In today’s challenging media, political and regulatory environment, when trust in most institutions is low, organizations need the ability to gain meaningful input from stakeholders and reflect it in plans and practices. Earning support from government officials and the public requires a multi-layered advocacy communications approach. We support clients via a six-step community engagement process, which offers:
Contact Paul Raab to learn how we can help drive stakeholder engagement, earn public support, and support program success.
The right narrative is a necessity when it comes to building support and overcoming opposition. Our experts develop and refine research-based message frameworks to achieve client goals, and create content, including videos and infographics, to explain complex or controversial topics, which can be hosted on digital information portals built specifically for your project.
Our experts bring a variety of engagement approaches to gain input and demonstrate a client’s commitment to listen and adjust. Our toolbox includes survey research and opinion polling, focus groups, expert interviews, community meetings, coffee talks, street teams and in-person and telephone town halls. We use best practices to capture stakeholder feedback, prioritizing issues to be addressed.
To earn support, or at the very least minimize opposition, organizations must cultivate advocates, counter adversaries, link communications with regulatory processes, and present the facts to influence public opinion. We work with government relations teams to identify and organize appearances before municipal, county and state decision-makers and help clients prepare through presentation and messaging training; build bridges to community groups; leverage editorial board meetings and op-eds; and use social and digital media to engage audiences and help them take positive action.