Laura’s Lean, an industry leader for its all-natural, vegetarian-fed and antibiotic-free protein options, teamed up with Linhart PR to create a food influencer campaign to generate new and compelling recipes and photos to share with media and leverage online. The five-month program exposed new consumers to the Laura's brand via the influencers' blogs and social channels.
Laura’s Lean needed to drive brand awareness during its top-sales-priority summer grilling and tailgating seasons. In partnership with Linhart PR, Laura’s Lean launched a social food influencer campaign to generate beautiful, engaging recipes and photos, and expose new consumers to the Laura’s Lean brand during times when people are thinking about grilling beef.
Here’s how Linhart PR brought the first-ever Laura’s Lean influencer program to life:
New Consumers on Social
From May to October, the influencer program helped Laura’s Lean: