Driving Thought Leadership for a $300 Million Green Infrastructure Project

Following serious flooding events in and around north Denver, the City and County of Denver committed to an ambitious stormwater infrastructure program, known as Platte to Park Hill: Stormwater Systems. The complex program was made-up of four projects that will provide critical flood protection, increase neighborhood connectivity and public spaces, and improve water quality and existing infrastructure for current and future community members. Linhart PR was engaged to help earn national recognition for the program in the engineering, design, constructional and municipal government communities.

Client
Services
Media Relations & Influencer Marketing
Communications Strategy & Planning
Industry
Energy & Utilities
Awards

CHallenge

Stormwater management is not a sexy topic. The layered delivery timeline of the various projects evolved for a variety of reasons. Engagement from a large project team comprised of city staff, program management consultants, engineers and construction contractors was needed to develop compelling narratives about the program.

Solution

Linhart PR identified three angles for project engineers and leaders to share perspective:

  • The engineering aspects behind the complex and innovative approach to stormwater design and construction.
  • Best practices for collaborating with multiple partners across four projects.
  • Incorporation of green infrastructure and community amenities throughout the program for the benefit of surrounding neighborhoods.

Linhart PR pitched interviews and bylined articles that featured insights and perspective from city engineers and project managers and third-party contractors on these three angles to trade publications.

Results

  • Secured 16 articles in eight specialty media outlets, reaching more than 786,739 professionals in design, construction, water and wastewater management and municipal government in outlets including Engineering News-Record, Civil Engineering, WaterWorld, APWA Reporter and Parks & Rec Business.
  • Crafted 11 unique bylined articles presenting Platte to Park Hill as an effective program with industry-leading approaches.
  • Secured three speaking opportunities for project leaders at conferences hosted by the Design-Build Institute of America and World Environmental & Water Resources Congress.
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