For the Laura’s Lean natural proteins brand, Linhart PR led a dramatic revamp of Facebook and Instagram. The relaunch resulted in off-the-charts growth in engagement and impressions. In 10 months, Linhart PR helped grow Laura’s Lean Facebook engagement by 75,391 percent and Instagram engagement by 1,095 percent. More than 13,000 consumers were driven to the brand’s e-commerce store in just four months.
Laura's Lean – an industry leader in all-natural, vegetarian-fed and no-added-antibiotics lean protein options – needed to achieve stronger brand awareness, engagement and e-commerce sales. Linhart PR was tasked with creating the social media strategy, including content planning, content creation, advertising and community management, to reach Laura’s target audience of health-focused moms and push them to the brand’s e-commerce website.
Linhart PR completely reinvigorated the Laura’s Lean Facebook and Instagram channels:
Facebook Engagement Growth
Instagram Engagement Growth
Clicks to the E-Commerce Store
In 10 months, Linhart PR helped grow Laura’s Lean Facebook engagement by 75,391 percent and Instagram engagement by 1,095 percent. Facebook impressions jumped 289 percent, with Instagram impressions growing by 529 percent in an even shorter timeframe. All social channels outperformed food & beverage industry social media benchmarks. In addition, Meyer Natural Foods, parent company of Laura’s Lean, launched an e-commerce store in June 2018. In only four months, Linhart PR drove 13,396 clicks to the e-commerce store and product purchases through social posts and ads.