For Meyer Natural Foods, parent company of leading natural, organic and grass-fed protein brands, Linhart PR created a targeted, social content strategy, including paid programs, that outperformed almost every relevant food industry social media benchmark for effectiveness, efficiency and engagement.
Meyer Natural Foods – a leader in the protein industry with its Meyer Natural Angus, Laura’s Lean and Dakota brands – tasked Linhart PR with bringing to life three different brand identities on social channels with content to drive impressions and consumer actions, like engagement, while also hitting industry social media benchmarks.
Linhart PR developed monthly strategic content calendars for each brand, using Google and Facebook Analytics to assess audiences and past post performance, while also considering relevant cultural and seasonal tie-ins. Linhart PR also designated brand and channel owners, essentially creating experts in brand voice, target consumers and meaningful content. Paid programs further connected with the intended target, helping to drive engagement, website visits and more. Specifically:
From January to July 2018, Linhart PR's social content program exceeded 5 out of 6 food & beverage industry social media benchmarks (e.g., cost per click and average engagement per post) for Laura’s Lean; 6 out of 6 benchmarks for Meyer Natural Angus; and 6 out of 6 benchmarks for Dakota.