A national multi-unit restaurant chain needed to help its CEO, CMO, CFO and other C-suite executives and subject-matter experts articulate and deliver the brand story to the news media, clearly and with confidence. Linhart PR's restaurant marketing experts helped the chain develop differentiating key messages and provided tools and techniques for managing media interviews effectively, helping drive positive news coverage to build brand awareness and drive restaurant traffic.
The restaurant chain identified a go-to group of experts and executives for media interviews, but some had not been formally media trained or had limited interview experience. The chain also did not have approved key messages by subject area, making it difficult for spokespeople to adequately prepare for interviews and deliver responses that succinctly communicated company initiatives, focus areas and differentiators.
The company turned to Linhart PR to provide the following media training services.