One of Colorado’s largest independent oil and gas producers sought to educate employees on the company’s steps toward environmental leadership, while sharing “news you can use” to help team members make their own contributions to improving air quality, on the job and off. The company historically has gone above and beyond in adopting best management practices to reduce carbon emissions in its production operations, exceeding what’s required by state and federal regulations. The company wanted to reinforce this message, recognizing that employees serve as ambassadors in the communities where they live and work.
Colorado oil and gas producers have worked hard for many years to meet evolving regulatory requirements by achieving dramatic reductions in carbon emissions. In fact, Colorado is believed to have the strictest environment, health and safety regulations in the nation for the oil and gas industry. As part of the industry’s commitment to reduce emissions and mitigate the effects of ground-level ozone, the Colorado Oil and Gas Association proactively launched an ozone season initiative, challenging member companies to voluntarily reduce contributions to ozone formation from June through September.
In response, the company’s Environmental, Health & Safety team sought to educate employees about ozone season; to offer practical ways for team members to minimize their impact on air quality at home and work; and to share examples of the many ways the company minimizes emissions and its overall environmental footprint.
The company turned to Linhart PR for support in creating a dynamic, engaging electronic bulletin for its 180 Colorado-based employees. Loosely following Colorado’s ozone season, Linhart PR developed and distributed a weekly digital newsletter with educational content, timely tips, and opportunities for employees to take action to improve air quality.
The company’s seasonal ozone action bulletin for employees exceeded all of its program goals. The first was to increase employees’ understanding of ozone season and its importance, with a goal of 25% average open rate. The second goal was to hear from at least 2-3 employees per newsletter with stories on steps they’re taking to improve air quality.