San Joaquin Valley College, Inc., which oversees SJVC, a long-standing private college with 15 campuses throughout California, agreed to acquire another higher education institution that aligned with its career-focused programs and high-quality, regionally accredited education. SJVC, Inc. leaders wanted to ensure staff, faculty and students at both colleges understood the positive nature of the transaction, while managing any media and industry questions
The acquisition involved two communications milestones – the initial agreement and the transaction approval by regulators and accreditors. Six months separated the two announcements, thus creating an information void. At each milestone, SJVC, Inc. wanted to proactively communicate to internal audiences to affirm that both colleges – SJVC and Carrington – would continue to operate as separate education entities.
A suite of materials – with consistent messages explaining the what and why of the transaction – was developed and customized for all audiences to announce the two-phase acquisition process and anticipate questions.