Verlasso is a brand of farmed Atlantic salmon, raised in harmony with nature and with adaptive farming practices that address the industry challenges.
Verlasso salmon earned the coveted “Good Alternative” buy ranking from the Monterey Bay Aquarium® Seafood Watch® program, making it the first and only ocean-raised farmed salmon to receive this ranking.
How could Verlasso spread the word about its new ranking to overcome long-held, negative stereotypes about farmed salmon and convince target audiences – media and seafood buyers – that its salmon is a thoughtful, healthy, sustainable and delicious choice?
Linhart PR created a ripple effect of positive results from the ranking by conducting national, local market and trade media outreach; building engagement with influencers; landing speaking engagements; and tapping owned channels to share the news and grow online traffic and engagement.
The announcement secured 40 news stories and 12 million+ impressions and helped Verlasso reel in several new retail partners. Among the results: