According to the National Institutes of Health, in the U.S., 1 in every 3 people over the age of 65 has hearing loss. Untreated hearing loss is connected to increased social isolation and loneliness, balance issues and risk for falls, and there’s emerging evidence associating it with diminished brain health and mental sharpness as well. Through well-planned celebrity brand advocate activations in markets with high percentages of aging adults – activations which were amplified via targeted local media outreach – Cochlear and Linhart PR worked together to ensure more seniors understand the signs of hearing loss, treatment options and the benefits of cochlear implants to help improve hearing health and general wellbeing.
Linhart PR was tasked with securing media coverage of brand advocate Lou Ferrigno’s visits to two markets – Orlando, FL and Phoenix, AZ – to connect with and educate aging adults about hearing loss, when to see an audiologist and the benefits of cochlear implants for those who qualify for them based on their hearing loss. Ferrigno, best known for his role as "The Original Incredible Hulk," suffered from under treated hearing loss since childhood before making the decision in his late 60s to receive a cochlear implant, which has greatly improved his quality of life.
Leveraging its longtime local market storytelling experience, Linhart PR developed and executed a multipronged news making strategy for Lou’s Orlando and Phoenix visits:
Linhart PR helped increase the business impact of these visits in each state. The team:
Lou Ferrigno is a paid brand advocate for Cochlear; however, medical treatment and health decisions were made independently by him and his hearing health provider.
The Incredible Hulk is a trademark of Marvel Characters, Inc.
Please seek advice from your health professional, outcomes may vary. Not all products are available in all countries. Consult your health professional to determine if you are a candidate for Cochlear technology. Views expressed are those of the individual.