Pizzeria Locale is a fast-casual, contemporary pizzeria in Denver. Linhart PR was tasked with generating news of its guest chef events though traditional and influencer outlets to boost restaurant sales, visibility and fundraiser participation.
With several locations in Denver, Pizzeria Locale is a fast-casual, contemporary pizzeria under the direction of James Beard Award-winning chef Lachlan Mackinnon-Patterson. While Pizzeria Locale’s founder is well-known among the foodie crowd, many Denverites are unfamiliar with the restaurant, which vies for attention among the city’s up-and-coming fine and casual dining scene. To boost restaurant visibility, the pizzeria created guest chef events where Pizzeria Locale 1) partners with like-minded, locally-known fine dining chefs who create a special month-long pizza addition for the menu, and 2) hosts a one-night fundraiser where 50 percent of sales go to a local non-profit.
As the PR agency representing the Denver Pizzeria Locale restaurants, Linhart PR was tasked with generating news of its guest chef events though traditional and influencer outlets to boost restaurant sales, visibility and fundraiser participation.
Linhart PR developed the following approach to drive results for the guest chef partnership and fundraiser:
In 2017, Linhart PR supported two guest chef partnerships and fundraisers, securing a total of 30 stories and more than 47 million media impressions across all major Denver TV, print, online and social platforms. Visibility of Pizzeria Locale also was boosted by partner chefs promoting the program on their own platforms, and restaurant sales and fundraiser participation were strong and consistent. In turn, Denverites began to associate the restaurant as a friendly business investing in organizations meaningful to the local community.